北京招聘

RESPONSIBILITIES
1. Report to Trade Marketing Manager and assist in planning and leading promotional activities of bathroom fixtures and fitting products in the region, with specific focus at retail and trade channels.
2. Develop marketing strategies and support programs in the Region to drive sales and promote Kohler brand leadership in the following areas:
- at retail channels including showrooms and home center outlets.
- trade customers and influencers including distributors, designers, developers and hotel chains.
- assist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level.
3. Collaborating with regional / area sales manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.
4. Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.
5. Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.
6. Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.
7. Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.
8. Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.
9. Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.
10. Assist Market Research team in carrying out research and survey at channel level.
11. Assist in carrying out ad hoc promotions and marketing programs as assigned by the Trade marketing manager to support the company’s marketing strategies and achieve set business objectives within a specific time frame.
12. Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Trade marketing manager.
13. Travel to other cities in the region will be required.


RELATIONSHIPS AND CONTACTS
? Direct report to Trade Marketing Manager of Kohler China, dotted line report to Sr. Area Sales Manager
? Frequently contacts with the Regional / Area Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of Kohler China.
? Contact with Market Research and other functional managers as needed.
? External contacts: distributors, agencies, vendors


EDUCATION AND EXPERIENCE REQUIREMENTS
University graduate in business related disciplines
With a minimum of 3－4 years solid management experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
With a sound knowledge and solid experience in trade marketing and retail merchandising
Excellent communication skills to work with people at all levels and from various backgrounds
Excellent command of written and spoken English and Chinese
Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
Pleasant, mature, self-motivated, results-oriented
A team player and with good organization skills
Willing to travel when required by business

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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