北京招聘

Responsibilities

Supported by the local Marketing & Admissions team in addition to the Shanghai-based Headquarters Marketing team, the Marketing & Admissions Manager is responsible for increasing school enrollment of high caliber students. He or she does this by leading the team to increase inquiries through various marketing tools and then convert inquiries to paying students. This position is primarily sales-focused and successful candidates need to be sales-oriented and driven in addition to being able to manage a small operational team.

· Create school’s annual marketing plan, budget, and direction; use Headquarters’ analysis to adjust the plan throughout the year as needed
§ Events schedule
§ Online and offline advertising plan
§ Partnerships
§ Liaison with Shanghai team for major budget and forecast updates
· Event planning and execution: provide clear guidance to Marketing Specialist for each event’s execution; do initial communication to participants as needed to ensure cooperation
§ Understand events occurring in other branches and leverage key learnings to improve local events
· Manage network of agents and other partner types to drive qualified leads
§ Manage all information related to partners
· Liaise with local businesses for corporate sponsorship through bequests, scholarships, and event participation
· Manage the school’s involvement with the community to maximize the school’s profile
· Work with local and provincial media to drive awareness of school and benefits of international education
· Use BEAM (internal database tool) to monitor event success and lead status
· Oversees Admissions team’s lead conversion efforts to ensure high conversion and smooth information flow among all related parties within the school


Key Deliverables

· Meet prospect-to-student conversion targets set based on historical data
· Ensures team uses BEAM (internal database) in accurate and timely manner to manage all events, contacts, and leads
· Clear annual marketing plan and budget with periodic updates based on agreement with Headquarters and use of data-based analysis


Professional Development

The Marketing & Admissions Manager is line-managed by the principal with dotted line reporting to the Shanghai-based Marketing Director. He or she:
· Receives in-house training
· Participates in annual staff professional reviews and target-setting relating to renewal of post


CANDIDATE REQUIREMENTS & SKILLS

A successful candidate:
· Has experience in international education; experience in education marketing is a nice to have
· Has experience in business development
· Has the right combination of communication and interpersonal skills necessary for working effectively and positively with parents, students, administrators, and management in addition to outside partners
· Has strong writing and presentation skills
· Is comfortable with modern marketing data analysis
· Is comfortable with MS Office in addition to web-based tools
· Is fluent in Chinese and English


Personal Characteristics

A successful candidate:
· Has experience managing teams, either sales or operational
· Has strong attention to detail and is well-organized
· Has a strong commitment to quality in everything he or she does
· Conveys a sense of enthusiasm for the school and international education
· Is optimistic and has a well-developed sense of proportion and humour
· Is smart and professional in dress and appearance

be education was founded in 2003, the headquarter is located in shanghai, and there are branches in beijing, chengdu and shenzhen. we have more than 100 excellent and talented employees.
be offers a suite of programs, all of which share the same core values of integrity, expertise, and aspiration for excellence. our programs are designed to complement each other and focus on offering ways for chinese students to access international education.
education consulting and summer programs
be education consulting helps students access to top international schools abroad. in addition, be education consulting provides ancillary services, including student assessment, personal statement counseling, and progress tracking. be operates proprietary summer programs which are hosted at top schools, colleges, and universities, including harvard, mit, eton college, and charterhouse.
oxford international colleges of china
be develops and manages oxford international colleges of china (oic). these exclusive english-language boarding high schools are aimed at chinese nationals.
oic offers a rigorous british a-levels curriculum and aims to place graduates into top english-language universities throughout the world. oic immerses students in international education and prepares them for life overseas.
school guide
be has the cooperation with hurun with the international education guides that are considered to be the authoritative source for information about foreign schools, colleges, and universities. in addition, the schools guides organize educational conferences and lectures promoting international education.

必益教育（www.behk.org）创建于2003年，总部位于上海。必益教育希望通过公司的努力来帮助中国学生实现在英国顶尖名校学习的梦想。
秉承英格兰著名学府几百年的传统，必益教育与英国牛津国际公学建立了合作关系，牛津国际公学提供给未来中国领导者的是最好的英式教育。将英国的igcse 课程和a-level课程引进中国的牛津国际公学校园，创办了牛津国际公学成都学校(www.chengduoic.com)和常州学校(www.czoic.com)。牛津国际公学提供不同于传统教育的、严谨的并且得到国际认可的英国a-level和igcse课程，让中国品学兼优的学生不出国门也能接受英国先进的教育理念和完善的学习环境，同时注重批判性思维和创意，不仅为将来考取世界***的大学做好准备，更为自己未来的人生做好充分的准备！牛津国际公学在挑战学生不断提升学业成绩的同时，积极发展他们的个性，着力培养学生独立、坚韧、自信等品质，这些对学生将来在世界***大学获得成功至关重要。通过对于学生独立性、自信心、创造力以及领导能力的培养，让我们的学生为成为未来中国商界、学术界及政界的明日之星。
同时，必益教育在北、天津、成都、深圳和牛津等地开设了多家分公司。公司的发展壮大将让我们更好的服务中国的青少年，帮助他们在这个全球一体化的时代增强个人能力。在过去的11年里，我们取得了意想不到的成功，让众多中国学生顺利进入了英国和美国的中学与大学。
每天，必益教育各个分公司的资深客户经理们都在为来自各个地方的学生和家长解答教育咨询的相关问题。我们为每个学生提供资深的咨询服务，并帮助他们完善个人学习计划。就进入国外顶尖寄宿学校和大学的学生人数而言，我们是做得最好的。我们拥有60多位老师，不仅可以对学生展开教学，而且能为他们参加即使是全球要求最高的面试与考试提供细心指导。
必益教育更携手胡润百富创办了《名校指南》系列丛书，涵盖了英国、美国、瑞士、加拿大和新加坡的各类名校。该丛书旨在帮助那些考虑出国读书的学生深入了解他们面临的选择并让其对各国顶尖学校的生活有所认识。