北京招聘

Presales Consulting -Lead Consultant (Marketing Services)

Major Responsibilities
? Participate in client meetings, and conduct diagnostics to assess CRM capabilities
? Support customer journey mapping, CRM capability assessments and blueprints, transformational roadmaps and value ,case development, process redesign, and organizational transformation.
? Translate CRM vision into concrete requirements
? Develop implementation plans
? Play Advanced Analytics SME (subject matter expertise) on assessing project scope, analytical methodology, timeline, and deliverables
? Develop waterfalls for CRM Targeting and Segmentation
? Develop investment models for CRM campaigns based on brand and agency inputs, as well as industry benchmarks and expected performance
? Partner with internal and external stakeholders on CRM campaign design and strategy
? Provide direction and guidance to analysts on advanced analytics tasks
? Deliver results, insights and recommendations to clients, in an organized and succinct presentation that is can be easily followed by a broader team of non-analytic professionals
? Support business development activities including proposal development, proof of concept and other pursuit activities
? Support project management activities
? 50%-70% travel rate in China


Required Experience:
? Bachelor’s degree from an accredited college/university; Master’s degree preferred
? Native Chinese and Fluent English skills
? 6+ years working experience in data-based marketing of consumer industry leaders like amazon, ebay, walmart, HSBC, Amex, AT&T, P&G, GE etc. Online advertisement experience preferred. Strong experience in consumer goods industry or banking industry is a plus.
? 3+ years experience as a marketing practitioner and consultant within CRM (customer relationship marketing) strategy, solution development, project/program delivery
? Hands-on experiences using analytical tools such as SAS, SPSS, R, SQL
? Hands-on experiences with applying statistical techniques such as regression, ANOVA, cluster analysis, principle component analysis, time series forecasting, experimental and design
? Strong problem solving; takes initiative; team player
? Excellent structured communication skills with the ability to frame CRM concepts in a way that facilitates discussion and deeper levels of understanding at our clients
? Excellent written and oral presentation skills

FICO delivers superior predictive analytics solutions that drive smarter decisions


Make Every Decision Count ？

Founded in 1956, and one of the primary creators of credit scoring, FICO? (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. Our groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. Our innovative solutions include the industry-leading solutions for measuring credit risk, managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world's top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. Watch a video of Dr Mark Greene, our former CEO and current Chair of the Advisory Council, discussing analytics and connected decisions by clicking here.

FICO’s Decision Management solutions, which combine trusted advice, world-class analytics and innovative applications, include:
?    Analytics - including predictive models, optimization and portfolio analytics. Our analytics - whether delivered as standalone custom engagements or embedded in our applications - bring new precision to decisions.
?    Decision Management Applications - which use Decision Management software to automate, improve and connect decisions based on our proprietary analytic models and user-defined strategies. Each of these solutions is built with the analytics, data, decision strategies and process flow for a particular vertical industry and decision area, such as fraud control or credit account management.
?    Decision Management Tools - giving businesses the ability to create their own decision management applications and models. Our tools include business rules management, model development and decision optimization.
?    Scoring Solutions - which deliver powerful predictions of consumer behavior to help businesses make faster, more profitable decisions. Among our analytic products is the FICO？ score, which drives billions of credit and marketing decisions a year, and is recognized as the standard measure of US consumer credit risk.
?    Professional Services - We use our deep decision area experience and technical expertise to help individual clients solve unique business challenges, and get more value from our tools and solutions.

Our Culture


A Global Business

Headquartered in Minneapolis USA, FICO serves global markets through offices in 14 countries across the globe. We have a substantial presence across the US including San Diego and San Rafael, CA, and our international locations include S？o Paulo, Toronto, Birmingham, London, Madrid, Munich, Moscow, Milan, Istanbul, Johannesburg, Bangalore, Beijing, Shanghai, Hong Kong, Sydney, Tokyo, Seoul, Kuala Lumpur, Singapore, Taipei and Bangkok. We also have employees in many more countries. In addition, we have partners and distributors in Europe, Africa, Australia, Indonesia, Korea, Middle East, New Zealand, Philippines and Taiwan.

In 2009 we rebranded the entire company from Fair Isaac Corporation to FICO, the name by which we are best known in the marketplace. In August 2009 we also changed our NYSE ticker from FIC to FICO to reflect that change. On the surface, the change in our stock ticker is simple, yet what lies behind it is not. As we continue to leverage our unique and increasingly valuable position at the intersection of consumer and business interests, it’s important that we emphasize our relevance to both consumers and the financial institutions that serve them. The trusted FICO brand stands for empowerment, innovation and value, and it resonates well in this regard: over 90% of US financial transactions use the FICO credit score, and countless mission-critical decisions around the globe are enabled by FICO Decision Management Applications and Tools.


Our Core Values

In contrast to some companies, our Core Values are absolutely central to the way we run our business – they define the behaviours we expect and reward and are pivotal in job definition, hiring decisions, employee recognition, performance management, promotions recommendations, and incentive distribution. FICO’s Core Values are:
?    Focus On Clients
?    Develop Our People
?    Innovate & Collaborate
?    Execute With Integrity
?    Deliver High Performance

Importantly, our Core Values are all expressed as a pair of statements, demonstrating both company and individual commitment – for example, ‘Develop Our People’ is (FICO) “We will foster learning and growth by offering an engaging, career-focused environment” paired with (employee) “I will take responsibility for my career development by pursuing learning opportunities”. In this way, we reflect that it takes both individual buy-in and corporate commitment to manifest a day to day reality.


Overview Of Key Industries

FICO works with clients in more than 80 countries and on six continents including leaders in:

Banking:

FICO clients include 90 of the 100 largest financial institutions in the United States, two-thirds of the largest 100 banks in the world and the 100 largest U.S. credit card issuers. Banks, building societies, finance companies, credit card companies, insurers, commercial credit grantors and mortgage lenders have achieved lower levels of bad debt, higher volume and increased efficiency through the use of FICO products and services. FICO’s Decision Management technology, first applied in financial services, is now available as the “gold standard” in analytic models and decision engines for all industry leaders. The credit industry alone uses billions of FICO？ scores each year to improve decisions throughout the world. FICO’s customer management solutions are used by many of the major financial services organizations to acquire, manage and grow customer relationships, resulting in today’s use of adaptive control systems to manage over 90% of all credit cards in the U.K and a substantial figure in the US. More than 700 million card accounts worldwide are managed using FICO solutions. Our Falcon solutions protect 65% of credit card transactions worldwide. Our CardAlert service analyses ATM traffic to protect 11,000 banks in the U.S. from fraud.

In the context of today's stressed economy and markets, the phrase "return on investment" takes on new significance. Financial institutions look to FICO not only for industry-leading products and best practices, but for scientific ways of deciding where to focus every resource, action and minute for higher returns. We work with thousands of banks, card issuers, retail credit issuers, auto lenders, mortgage lenders, credit unions and other credit grantors worldwide.

Insurance:

Insurers have adopted FICO's predictive analytics, business rules and decision optimization to make decisions throughout the customer lifecycle, from underwriting and claims to marketing and distribution. In 2009 we released FICO Insurance Fraud Manager specifically to address this industry’s needs.

More than 400 insurers worldwide have applied our solutions across multiple lines of business, including personal and commercial lines, life, health, auto, annuities and pensions. FICO's Decision Management technology and experience working with industry leaders has yielded tremendous results.


Retail:

FICO enhances the ability of retailers and manufacturers alike to turn customer insight into more effective marketing efforts and stronger customer relationships. With the ability to predict purchase behavior over time, FICO's solutions reveal affinities between the products that customers buy, as well as the context in which they buy them.

With greater insight into individual customers, and the ability to translate high-level strategies into consistent decisions across large and complex organizations, manufacturers can better plan and execute marketing and promotional campaigns, and retailers can optimize marketing, merchandising and credit/risk decisions.

100+ retailers and general merchandisers, including 50% of the top US retailers, rely upon FICO's solutions to build high-value relationships with their customers.

Health Care:

A scientific approach to decisions is reshaping the yield curve in pharmaceutical sales and marketing. FICO is a leader in the use of analytic insights, marketing decisioning, strategy and cross-channel operations management to improve business effectiveness and performance.

FICO provides comprehensive solutions for precise, data-driven strategic and operational decision-making in pharmaceutical sales and marketing. We work with 150+ healthcare and life sciences companies, including 8 of the world’s top 10 pharmaceuticals companies.

For more information, please visit www.fico.com;www.fico.com/cn/