Regional (Sr.) Marketing Specialist (Cosmetics)
默克化工技术（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：石油/化工/矿产/地质 制药/生物工程
职位信息
- 发布日期：2014-05-06
- 工作地点：上海-浦东新区
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展专员
职位描述
Division/BU: Performance Material Division, Pigments & Cosmetic BU
Reporting to: Head of Regional Marketing Asia, Functional Materials
Job Scope:
This is a regional role；he/she will be part of the Regional Marketing team Asia. Currently this role has a majority of the focus in China's business, with a potential need/requirement to expand the scope to various Asian countries in terms of marketing program implementation.
This role acts as bridge function collaboration between global marketing team and country sales forces to ensure on one hand global strategy is properly communicated into country organization. Meanwhile country and regional needs will be highlighted and channeled back to global marketing team.
Job Description:
Market strategy/Marketing plan
? Fully in line with global marketing strategy and capable of translate it into local marketing plan, tactics and actions.
? Co-develop annual regional marketing plan with the regional marketing team.
? Develop country-specific marketing plans; align with local sales and other relevant sales support organizations to ensure effective implementation.
Customer orientation
? Perform customer visits with sales forces and collect voice of customers; highlight and transfer the voice of customers to global marketing team to reflect local/regional customer traits and needs.
? Identify new “product of interest” for customers based on the VOC.
? Develop and present customer tailored marketing presentation given an emphasis on both cosmetic actives scientific/technical aspect as well as portfolio to market approach.
Product/Market assessment
? Drive market oriented strategy; Collect and report market and competitors' intelligence in the responsible market. Able to identify growth and focus areas and support quick wins generation for the Sales organization.
? Translate customer/market/competition insight into systematic marketing initiatives to reflect segment and product strategy. Generate sufficient business opportunity through well-planned marketing initiatives.
Marketing communication
? Develop and execute on conduct country and regional specific marketing communication i.e. brochure, seminar, exhibition, roadshow and advertisement.
? Coordinate and align regional level marketing communication plan.
? Work closely with regional technical application center to develop proper demo tools and documentation to support sales activities.
Candidate Profile
? Education:
1. University degree minimum level, graduated in Science (biochemistry, organic chemistry or biology, plus a master degree)
2. Sound background in cosmetic science in particular for cosmetic actives
? Working Experience:
1. Candidate with cosmetic industry experience is a strong asset, preferably marketing or R&D expertise from one of the leading global personal care player
2. At least 4-5 years in marketing, preferably with very solid knowledge base of cosmetics actives and with strategic marketing experience
3. Familiar and with some experience of global/regional marketing concept and business model
? Job specific Competencies & Skills
1. Very proactive working attitude, willing to learn
2. Strategic thinker meanwhile having a creative and "thinking out of box" mindset
3. Strong customer orientation
4. Good analytical skills and presentation skills
5. Strong at communication and cross functional collaboration, good interpersonal skills
6. Proficiency in Mandarin, and excellent in English
7. Domestic and international travel at 25-30%
Reporting to: Head of Regional Marketing Asia, Functional Materials
Job Scope:
This is a regional role；he/she will be part of the Regional Marketing team Asia. Currently this role has a majority of the focus in China's business, with a potential need/requirement to expand the scope to various Asian countries in terms of marketing program implementation.
This role acts as bridge function collaboration between global marketing team and country sales forces to ensure on one hand global strategy is properly communicated into country organization. Meanwhile country and regional needs will be highlighted and channeled back to global marketing team.
Job Description:
Market strategy/Marketing plan
? Fully in line with global marketing strategy and capable of translate it into local marketing plan, tactics and actions.
? Co-develop annual regional marketing plan with the regional marketing team.
? Develop country-specific marketing plans; align with local sales and other relevant sales support organizations to ensure effective implementation.
Customer orientation
? Perform customer visits with sales forces and collect voice of customers; highlight and transfer the voice of customers to global marketing team to reflect local/regional customer traits and needs.
? Identify new “product of interest” for customers based on the VOC.
? Develop and present customer tailored marketing presentation given an emphasis on both cosmetic actives scientific/technical aspect as well as portfolio to market approach.
Product/Market assessment
? Drive market oriented strategy; Collect and report market and competitors' intelligence in the responsible market. Able to identify growth and focus areas and support quick wins generation for the Sales organization.
? Translate customer/market/competition insight into systematic marketing initiatives to reflect segment and product strategy. Generate sufficient business opportunity through well-planned marketing initiatives.
Marketing communication
? Develop and execute on conduct country and regional specific marketing communication i.e. brochure, seminar, exhibition, roadshow and advertisement.
? Coordinate and align regional level marketing communication plan.
? Work closely with regional technical application center to develop proper demo tools and documentation to support sales activities.
Candidate Profile
? Education:
1. University degree minimum level, graduated in Science (biochemistry, organic chemistry or biology, plus a master degree)
2. Sound background in cosmetic science in particular for cosmetic actives
? Working Experience:
1. Candidate with cosmetic industry experience is a strong asset, preferably marketing or R&D expertise from one of the leading global personal care player
2. At least 4-5 years in marketing, preferably with very solid knowledge base of cosmetics actives and with strategic marketing experience
3. Familiar and with some experience of global/regional marketing concept and business model
? Job specific Competencies & Skills
1. Very proactive working attitude, willing to learn
2. Strategic thinker meanwhile having a creative and "thinking out of box" mindset
3. Strong customer orientation
4. Good analytical skills and presentation skills
5. Strong at communication and cross functional collaboration, good interpersonal skills
6. Proficiency in Mandarin, and excellent in English
7. Domestic and international travel at 25-30%
公司介绍
Merck – Living Innovation
默克 – 创新引领生活
默克是一家全球领先的医药与化工公司，以创新和高科技优质产品闻名世界。
默克在全球66个国家与地区拥有约38,000名员工，致力于改善患者的生活质量，助力客户实现长远的成功和迎接全球化挑战。
默克旗下四大业务分支——默克雪兰诺、消费者健康、功能性材料和默克密理博——2012年总收入达112亿欧元。
默克是全球历史最悠久的医药与化工公司。自1668年起，默克就成为了创新、成功和负责任的企业家精神的代名词。默克家族作为公司的创始人至今仍持有默克大部分的股份。
我们是默克，正根正源，在全球拥有“默克”这一名称和品牌的所有权。唯一的例外是在美国和加拿大，我们使用“EMD”的名称。
Merck – Living Innovation
Merck is a leading company for innovative and top-quality high-tech products in the pharmaceutical and chemical sectors.
Around 38,000 employees work in 66 countries to improve the quality of life for patients, to further the success of our customers and to help meet global challenges.
We generated total revenues of
默克 – 创新引领生活
默克是一家全球领先的医药与化工公司，以创新和高科技优质产品闻名世界。
默克在全球66个国家与地区拥有约38,000名员工，致力于改善患者的生活质量，助力客户实现长远的成功和迎接全球化挑战。
默克旗下四大业务分支——默克雪兰诺、消费者健康、功能性材料和默克密理博——2012年总收入达112亿欧元。
默克是全球历史最悠久的医药与化工公司。自1668年起，默克就成为了创新、成功和负责任的企业家精神的代名词。默克家族作为公司的创始人至今仍持有默克大部分的股份。
我们是默克，正根正源，在全球拥有“默克”这一名称和品牌的所有权。唯一的例外是在美国和加拿大，我们使用“EMD”的名称。
Merck – Living Innovation
Merck is a leading company for innovative and top-quality high-tech products in the pharmaceutical and chemical sectors.
Around 38,000 employees work in 66 countries to improve the quality of life for patients, to further the success of our customers and to help meet global challenges.
We generated total revenues of
联系方式
- Email：cv@merck-china.com
- 公司地址：上班地址：Frankfurter Str. 250