产品/品牌经理
上海大陆药业有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:制药/生物工程
职位信息
- 发布日期:2014-05-06
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:产品/品牌经理
职位描述
Major responsibilities and duties:
1.Meet yearly sales and operating profit objectives set for the assigned brand.
2. Lead project teams comprised appropriate functional groups to accomplish business building projects for the assigned brand including but not limited to new product development, packaging improvement, new formulations, graphics, new updates, new delivery systems and cost reductions.
3. Optimize assigned Advertising, Promotion and Deal budgets to meet brand objectives. Track expenditure on a monthly basis.
4. Accurately forecast (within 25%) brand sales on a three-month rolling bases, Consider brand sales history, market conditions, new brand developments, competition and market economics.
5. Develop effective trade programs in concert with sales managers to maximize brand sales, increase distribution or meet immediate company objectives. Analyze and learn from historical programs to increase effectiveness.
6. Develop and execute consumer promotion programs to meet immediate brand objectives such as trial, competitive defense, and continuity of purchase. Analyze and learn from historical programs to increase effectiveness.
7. Assist senior marketing management in the development of advertising campaigns. Contribute to creative strategy development and copy evaluation.
8. Lead in the development and execution of brand related marketing research. Activities include writing Marketing Research Requests, assisting in writing of necessary questionnaires, analyzing post research report and providing recommendations for next steps.
9. Monitor and track competitive activity. Recommend initiative to defend / protect assigned brand.
10. Assist senior marketing management in the development of yearly corporate plans.
11. Compile and maintain brand Fact Book according to published department guidelines.
12. Manage and improve skills of any Marketing Executives / Assistants that may be assigned. Senior Brand Manager will have responsibilities through direct reports.
Candidate Education:
College / University graduate. Major in a business related field is preferred.
Skills & Training:
? Strong analytical and financial skills.
? Personal computer proficiency.
? Excellent English ability.
? Good business acumen.
Experience:
? 5 years of business related experience is preferred.
? 3 – 5 years of brand management experience.
1.Meet yearly sales and operating profit objectives set for the assigned brand.
2. Lead project teams comprised appropriate functional groups to accomplish business building projects for the assigned brand including but not limited to new product development, packaging improvement, new formulations, graphics, new updates, new delivery systems and cost reductions.
3. Optimize assigned Advertising, Promotion and Deal budgets to meet brand objectives. Track expenditure on a monthly basis.
4. Accurately forecast (within 25%) brand sales on a three-month rolling bases, Consider brand sales history, market conditions, new brand developments, competition and market economics.
5. Develop effective trade programs in concert with sales managers to maximize brand sales, increase distribution or meet immediate company objectives. Analyze and learn from historical programs to increase effectiveness.
6. Develop and execute consumer promotion programs to meet immediate brand objectives such as trial, competitive defense, and continuity of purchase. Analyze and learn from historical programs to increase effectiveness.
7. Assist senior marketing management in the development of advertising campaigns. Contribute to creative strategy development and copy evaluation.
8. Lead in the development and execution of brand related marketing research. Activities include writing Marketing Research Requests, assisting in writing of necessary questionnaires, analyzing post research report and providing recommendations for next steps.
9. Monitor and track competitive activity. Recommend initiative to defend / protect assigned brand.
10. Assist senior marketing management in the development of yearly corporate plans.
11. Compile and maintain brand Fact Book according to published department guidelines.
12. Manage and improve skills of any Marketing Executives / Assistants that may be assigned. Senior Brand Manager will have responsibilities through direct reports.
Candidate Education:
College / University graduate. Major in a business related field is preferred.
Skills & Training:
? Strong analytical and financial skills.
? Personal computer proficiency.
? Excellent English ability.
? Good business acumen.
Experience:
? 5 years of business related experience is preferred.
? 3 – 5 years of brand management experience.
公司介绍
上海大陆药业有限公司成立于1992年,2002年初完成资产重组。公司经营总部位于上海市中心徐家汇的复旦大学国家大学科技园伊泰利大厦,在上海西北物流中心所在地——普陀区桃浦镇设有大型 GSP 标准的药品仓库。
上海大陆药业有限公司资产重组后,经过多年的快速发展,已经成为一家业务涵盖研发、生产、营销等领域,发展迅
速的新型高科技医药经营企业,具备强大的医药产品市场拓展能力。公司理念是以最快速度应对市场需求、适应市场变化,在错综复杂的医药市场环境中赢得公司和客户的共同发展,公司目标是成为国内处方药***大的供应渠道。
上海大陆药业有限公司依托GLP、GCP标准的研发能力,与国内知名的大型 GMP 企业合作,不断推出符合市场需求的
产品。公司在新产品开发上不仅注重产品组合战略,更重视具有长远潜力的肿瘤治疗领域、创新药重磅***产品开发战略,目前已经成为国内***大的针剂头孢菌素类供应商之一,也即将成为国内产品线***面的处方药供应商。
公司于2003、2008、2013年三次连续通过药监局GSP认证。随着公司的发展壮大,公司的营销、服务体系不断健全。业
内领先的ERP、物流等系统不断完善,先进、快捷的服务支持系统得到客户的一致赞许。公司的营销网络已布局全国,驻各地设有当地办事处,且配备了优秀的区域经理。经过几年的努力,上海大陆药业公司已经成为业内知名的具有强大实力的专业医药经营公司。公司在营产品也遍布全国,其中三级医院200余家,二级医院600余家,大部分省
市覆盖至一级医院。
公司提供完善的福利及培训体系,广阔的职业发展空间,为配合公司新产品上市,诚聘所述人才:
公司地址:上海市肇嘉浜路446弄1号楼伊泰利大厦1904-1907室。邮编:200031。
上海大陆药业有限公司资产重组后,经过多年的快速发展,已经成为一家业务涵盖研发、生产、营销等领域,发展迅
速的新型高科技医药经营企业,具备强大的医药产品市场拓展能力。公司理念是以最快速度应对市场需求、适应市场变化,在错综复杂的医药市场环境中赢得公司和客户的共同发展,公司目标是成为国内处方药***大的供应渠道。
上海大陆药业有限公司依托GLP、GCP标准的研发能力,与国内知名的大型 GMP 企业合作,不断推出符合市场需求的
产品。公司在新产品开发上不仅注重产品组合战略,更重视具有长远潜力的肿瘤治疗领域、创新药重磅***产品开发战略,目前已经成为国内***大的针剂头孢菌素类供应商之一,也即将成为国内产品线***面的处方药供应商。
公司于2003、2008、2013年三次连续通过药监局GSP认证。随着公司的发展壮大,公司的营销、服务体系不断健全。业
内领先的ERP、物流等系统不断完善,先进、快捷的服务支持系统得到客户的一致赞许。公司的营销网络已布局全国,驻各地设有当地办事处,且配备了优秀的区域经理。经过几年的努力,上海大陆药业公司已经成为业内知名的具有强大实力的专业医药经营公司。公司在营产品也遍布全国,其中三级医院200余家,二级医院600余家,大部分省
市覆盖至一级医院。
公司提供完善的福利及培训体系,广阔的职业发展空间,为配合公司新产品上市,诚聘所述人才:
公司地址:上海市肇嘉浜路446弄1号楼伊泰利大厦1904-1907室。邮编:200031。
联系方式
- 公司地址:上海市肇嘉浜路446弄伊泰利大厦1904-1907室 (邮编:200031)