北京招聘

iProspect安布思沛

Location: Beijing

If you are interested in this role, please click to apply through the following link:

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=PIZFK026203F3VBQB79688NEJ&nPostingTargetID=540&step=DIRECT

Role Purpose

The position is responsible for:

?Managing and growing key account relationships, setting the search marketing (PPC, SEO and emerging channels such as Mobile Search) strategy for clients and working with other teams within the organization as their channel planning partner.

?Ensuring the effectiveness of relationships with clients, the quality of all deliverables and the integration of creative search marketing and digital media ideas and maintaining the highest level of client satisfaction.

?Developing and advising the search team members and work closely with the China teams. This also requires

?Streamlining search approaches, developing and enhancing processes and evaluating appropriate tools for the search teams in China.

?Oversee full portfolio of Pay per Click and Natural Search clients by managing and coordinating the account team to achieve and exceed clients ROI objectives. You will also manage your own portfolio of clients

?Strengthen client relationships through proactive account directorship

?Maintain client satisfaction to an agreed target & maintain client retention to an agreed target

Key Accountabilities

?Oversee and grow search budgets for clients and ensure the quality of deliverables; e.g., quality keyword research, timely, on strategy/objective, meeting standards.

?Rationalize and deliver projected revenue from existing clients

?Direct and participate in initiatives that generate new revenue from clients.

?Set the agenda and provide oversight to the team on all aspects of paid search (PPC) campaigns, including managing keyword research, bid management and campaign optimization processes.

?Set the agenda and provide oversight to the team on all aspects of Search Engine Optimizations (SEO) projects.

?Trailblaze, activate, and grow social and mobile search activity and revenue.

?Maintain close relationships with search marketing and technology vendors to develop innovative search marketing solutions.

?Build and foster search engine relationships in China

?Help train and get certification for search teams and seek the highest partnership certification and status with Baidu and other search partners.

?Develop thought leadership initiatives ie white papers, best practices, conference and events.

?Generating results that deliver the clients anticipated ROI objectives

?Continually strengthen and forge excellent client relationships through proactive directorship and communication including face to face meetings, telephone, conference call and email communication

?Responsible for effectively and successfully developing and motivating the account team to achieve company KPI’s and individual development goals

?Ensure the account team follow procedure and adhere to requirements including contracts, account plans, new proposals, monthly and quarterly reporting

?Develop and deliver to the team motivational strategies for up-sell and cross-sell opportunities

Personal Specification

?6+ years of search marketing and digital media; preferably in performance media

?Strong skills in search marketing, across paid (PPC), performance media, organic (SEO) search, mobile and social search

?Proficiency in bid management tools and web analytics tools

?Leadership in large international clients in the area of search

?Being enthusiastic about search and how search drives business results

iProspect 安布思沛

Website: http://www.iprospect.com/
安布思沛（iProspect）是全球领先的数字化沟通品牌。安布思沛（iProspect）中国是电通安吉斯集团旗下的专业数字效果营销公司。现在北京和上海两地均设有办公室。通过付费搜索、搜索引擎优化、展示媒介服务、比价购物网站、移动营销、归因建模和管理、调研及其它等相关服务，安布思沛（iProspect）为中国乃至全球最成功的广告客户品牌优化其数字营销投资回报率，使其尽可能最大化。安布思沛（iProspect）利用本土专业技术与其全球最好的方法相结合，以此获得最好的效果营销结果。

我们是热情、坚强、真诚的一群人，我们所迸发出的能量不但时刻紧跟这个行业的前沿趋势，更成为塑造这一新兴行业的助推力！我们的努力都是为了一个单纯的目标，一个真正达成商业效益的目标——你一定能在这里与客户携手创造成功，你一定会在这里留下浓墨重彩的一笔！