北京招聘

Search Optimizer/Senior Optimizer

搜索引擎营销专员/高级专员

Location: Beijing

Please click the link to apply,thanks.

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=PIZFK026203F3VBQB79688NEJ&nPostingTargetID=575&step=DIRECT

Role Purpose
The role plays an integral role in the execution of the paid search discipline by implementing the strategy and techniques for the account, in addition to presenting analysis and recommendations to client, to effectively drive day-to-day tactics of the service and meet client expectations. The Specialist will collaborate with supervisor and channel team to ensure all analytics and reporting are clear and communicated efficiently to client.

Key Accountabilities
?Plan and execute paid search/ PPC campaigns, including but not limited to account setup, organization and management
?Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, onsite conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives
?Manage day to day communication with client as needed, for all things paid search focused, including best practices and communication materials (i.e. presentation decks), and working in conjunction with other channels as necessary
?Advanced use around reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
?Understanding of technology integration with third parties and tools
?Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
?Proactively research campaign issues and formulate actionable solutions based off findings

Personal Specification
?Proven PPC skills, optimization techniques, and bid management
?A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
?Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics
?Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus
?Professional attitude, attention to detail, and the ability to prioritize and execute many tasks
?Advanced computer skills, proven experience in Excel and PowerPoint
?Strong analytical skills and understanding of KPI's for online/digital media
?2+ years’ experience in digital marketing
?Bachelor’s degree required

iProspect 安布思沛

Website: http://www.iprospect.com/
安布思沛（iProspect）是全球领先的数字化沟通品牌。安布思沛（iProspect）中国是电通安吉斯集团旗下的专业数字效果营销公司。现在北京和上海两地均设有办公室。通过付费搜索、搜索引擎优化、展示媒介服务、比价购物网站、移动营销、归因建模和管理、调研及其它等相关服务，安布思沛（iProspect）为中国乃至全球最成功的广告客户品牌优化其数字营销投资回报率，使其尽可能最大化。安布思沛（iProspect）利用本土专业技术与其全球最好的方法相结合，以此获得最好的效果营销结果。

我们是热情、坚强、真诚的一群人，我们所迸发出的能量不但时刻紧跟这个行业的前沿趋势，更成为塑造这一新兴行业的助推力！我们的努力都是为了一个单纯的目标，一个真正达成商业效益的目标——你一定能在这里与客户携手创造成功，你一定会在这里留下浓墨重彩的一笔！