北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展总监招聘

市场总监

普立谋咨询(上海)有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2015-04-20
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:八年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展总监  

职位描述

Key Responsibilities
(1) To prepare an annual marketing business plan and budget;
制定年度行销业务计划及业务预算;
(2) To ensure that the marketing budget is controlled and does not exceed the agreed annual budget;
确保预算成本的控制;
(3) To write and keep current all standard operating procedures (SOP’s) for the marketing team;
撰写部门之标准作业流程并持续更新;
(4) To oversee the development of an annual events calendar incorporating seasonal and tenant related events for a 12 month period;
监督年度活动计划的发展,包含季节性的,与租户厂商相关的活动;
(5) To provide training to the team when and where required;
提供部门人员适时适地必要的培训;
(6) To grow and develop the marketing team;
带领团队成长;
(7) To oversee all collection of customer traffic data and provide analysis on a regular basis (weekly/monthly) to the General Manager;
监督所有客户业务资料,并按周/月提供总经理分析报告;
(8) To provide regular weekly and monthly marketing reports to the General Manager;
定期提供总经理行销周报及月报;
(9) To coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.;
协调运作各种维持并增加销量的活动方案,如广告,促销,人员销售,公共宣传,社区关系,特别促销方案等;
(10) To develop and foster relationships amongst the tenants to promote marketing activities and promotions;
发展维护与租户厂商之间良好的关系,以推广行销活动及促销方案;
(11) To review regularly internal promotion pieces for visual effect and ensure they conform with brand standards;
定期检阅商场内促销活动的视觉效果展示品以确保符合品牌标准;
(12) To gain positive exposure for the retail centre in all areas of media;
在所有的媒体为商场争取正面曝光的机会;
(13) To always be up to date on all competitors within the Shanghai area and abroad;
随时掌握竞争对手的最新动态;
(14) To investigate potential markets by:
-Analyzing guest buying behaviors
-Studying guest questionnaires
-Reviewing government statistics on visitors to the city
-Analyzing competition's sales/promotion efforts;
藉由以下方式来调查潜在市场:
-分析顾客购买行为
-研究顾客问卷调查
-审视有关来访旅客的官方统计数据
-分析竞争对手的拍卖促销手法;
(15) To review regularly the Public Relations activities to ensure high awareness of the shopping center in the local and national media;
定期审阅公关活动以确保在本地及全国的媒体拥有高知名度;
(16) To develop marketing activities that attract the right customer driving retailers sales and customer traffic to the retail centre at all times;
发展行销活动,以时时刻刻吸引合适的消费者为商场带来销售业绩;
(17) To assist the General Manager in identifying any required centre improvements;
协助总经理明确商场必要的改善计划;
(18) To always conduct oneself in a professional manner at all times.
随时均能以身作则,保持专业举止态度。

Job Specifications:
-Marketing degree or Bachelor degree in a similar discipline
-English:Fluent (oral and written)
-Knowledge:Budgeting and Cost Control、understand how to drive sales and customer traffic
-Experience in writing annual business plans and event calendars,
-Skills:Word/Excel/PPT/Access/Outlook, etc.
-Abilities:High level of communication in both written and oral skills, public speaking skills, ability to lead and manage a team of professionals, creativity, constructive problem solving, ability to negotiate with suppliers, etc.
-Others:Previous experience required in marketing a shopping centre or department store, display a high level of professionalism, previous experience in dealing with the media, at least 8 years in retail marketing in a management role.

公司介绍

普立谋投资集团是一家以房地产开发为主,集酒店、涉外物业、医疗器械、体育产业、高新农业科技、国际贸易、互联网于一体的大型产业型集团公司。
    集团下属企业:
普立谋咨询(上海)有限公司,上海施美德医疗器械有限公司,上海天际高尔夫运动管理有限公司,上海卉芸农业科技有限公司。上海虹中物业管理有限公司。
公司目前管理的项目
虹井别墅:
虹井别墅位于虹桥开发区的中心,占地面积为18000多平方米,生活小区内具有北欧乡间风格的别墅共22幢,别墅群内绿荫环抱,花香四溢,宁静温馨,在邻近的住宅小区群中,它以独特的风格,完善的保安设施、细致入微的家庭式服务位于众多住宅小区的前列。
虹井别墅虽置身于都市的繁华之中,但又不失乡间风土的生活情趣,是外商携眷到上海工作、投资经商的理想下榻之处。
目前,虹井别墅在上海虹中物业管理公司的管理下,已成为虹桥地区外籍员工首选的工作居住区。
虹桥衡园
座落于上海市虹井路728号,总建筑面积10000平方米。公寓拥有各种不同房型共85套房间,24小时住户服务中心,是高级的涉外居住物业。

联系方式

  • 公司地址:地址:span浦西