北京招聘

Major Responsibilities and Objectives:

1. Head up a promotions team to proactively develop and execute the promotional strategies and campaign in international, energetic, fresh and lively manners with the aim to stimulate spending desire as well as spending level
2.Recommend, plan and supervise tactical promotion campaigns for in-house event to enhance the event’s attraction as well as to build up consumers’ loyalty.
3. Identify potential consumers and to analysis identified targets’ shopping behaviors by carrying out research and collecting consumers’ feedback regularly in order to meet the KPI.

4. Lead digital team for developing and managing digital channels for engaging target consumers and enhancing spending level.

5. Manage the annual promotion programme budget.
6. Take the lead in preparing promotional materials as well as to supporting event developing, brand-building, PR and business partnership collaborations etc.

Major Tasks and Activities:

1. To proactively develop promotional strategies and campaigns with measurable KPI and to execute the promotional programs.

2. Monitor and analyze promotion results to determine cost effectiveness of promotion campaigns.

3. Liaise with agencies, contractors, tenants and strategic business partners to achieve set objectives and ensure high quality executions at all time.
4. To identify and develop digital promotional platforms, e.g. wechat, LBS, App(s) and CRM programs

5. Prepare regular monthly reports and carry out consumer analysis regularly
6. Manage and support team members to deliver these objectives
7. Manage the annual promotion programme budget

Skills, Qualifications and Experience Requirements:

1. A degree in Marketing or business related discipline
2. Minimum 7-8 years’ experience in similar role, preferably in, retail or e-commerce related
3. Great analytical skills, good business awareness and a knowledge of market conditions

4. Ability to cope with pressure

5. Excellent communication, organisational and interpersonal skills
5. Strong people management and problem-solving skills
6. Good creativity and ability to use initiative and be sensitive on the market as well industry trend.

主要工作职责及目标：

1. 带领团队负责市场推广活动；积极制定推广策略并执行相应计划。推广活动方案应符合目标受众，具国际化、富有创意从而促进消费需求并提升消费额；

2. 根据市场部主导的活动推荐、计划、并监管促销活动，增加活动的吸引力和消费者粘性；

3. 准确识别潜在消费群，并对现有消费群体进行分析；定期收集推广活动反馈信息（前期/中期/后期）以达到预定的KPI指标；

4. 带领新媒体团队负责数字促销推广平台的开发和管理，从而提高消费水平；

5. 管理年度推广方案预算；

6. 准备推广促销的相关资料，并对市场部主导的活动、公关活动以及相关合作伙伴的活动进行支持。

关键工作任务及活动：

1. 积极制定并执行市场推广策略计划，达到预定的KPI指标；

2. 负责各类活动经费的分析及审核，并对预算进行控制；管理年度推广方案预算；

3. 负责与供应商、租户和战略业务合作伙伴建立长期联络与合作，确保顺利实现全年既定业务目标；

4. 开发并维护数字推广平台，如：微信服务号，LBS平台, App(s)和 CRM 项目；

5. 负责每月推广活动数据及报表的管理，定期进行消费者调查数据分析；

6. 对推广团队进行有效的管理。

技能、资质及工作经验等方面的要求：

1. 市场策划或相关专业本科以上学历；

2. 至少具有7-8年以上相关经历；有商场零售业或电子商务工作经验者优先；

3. 具备优秀的数据分析能力，对市场的发展和行业动向敏感；

4. 能够在压力下高效完成工作；

5. 较强的谈判及沟通能力，较好的组织协调能力；

6. 沟通及组织能力强；优秀解决问题的能力；

7. 有创新力、注重细节；能够积极主动寻求行业新兴商业热点开拓更具效率的推广模式。

颐堤港位于北京市朝阳区，北起将台路，西临酒仙桥路；是一处以零售为主导的综合项目。项目拥有一座时尚购物商场；高25层的甲级办公楼颐堤港一座；拥有共369间客房与套间的休闲式商务酒店北京东隅；及逾17公顷的开放式公园（建设中）。
作为朝阳区的大型综合性项目，颐堤港不同于传统建筑风格与消费模式，为人们展现一个全新的生活概念。它必将成为北京东部时尚生活胜地，为有时尚品味的人群营造出清新自然的环境和充满睿智灵感的生活方式。
颐堤港为房地产行业两大知名企业太古地产和远洋地产控股有限公司的合资项目。欲了解更多信息，请访问http://www.indigobeijing.com

INDIGO, a retail-led mixed-use project, is situated south of Jiangtai Road and east of Jiuxianqiao Road in Chaoyang District, Beijing. It consists of a trendsetting shopping mall; a 25-storey Grade A office building, ONE INDIGO; a lifestyle business hotel with 369 rooms and suites, EAST, Beijing; and an over 17-hectare open park (under planning).

A large-scale integrated development, INDIGO differs from conventional architecture and consumption patterns. It provides an all-round answer to modern living for individuals and families who value a smart, tasteful yet balanced way of life.
INDIGO is a joint venture of two leading property developers - Swire Properties Limited and Sino-Ocean Land Holdings Limited. For more information, please visit http://www.indigobeijing.com.