北京招聘

Responsibilities
Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country

·Provide local insights and brand feedback to Regional Lead / Senior Brand Lead(s)
·Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
·Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
·Manage local agencies for trans-creation (budget, scope, timing, and quality of project) ·Forecast brand performance and track progress towards target
·Allocate and execute in country brand budget
·Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
·Train Field Force on product positioning and prioritization
·Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Qualifications:
EDUCATION
5-10 years of marketing experience
·Bachelor’s Degree; master degree or MBA desired ; Pharmacy background;

上海复星医药（集团）股份有限公司（简称“复星医药”，证券代码600196），前身为上海复星实业股份有限公司，成立于1994年，1998年8月在上海证券交易所挂牌上市。
复星医药专注现代生物医药健康产业，经过十余年的发展，在研发创新、市场营销、并购整合、人才建设等方面形成了核心竞争力，已成为以药品研发制造为核心，并在医药流通、诊断产品和医疗器械等领域拥有领先规模和市场地位的大型专业医药产业集团。

在中国，复星医药已经取得肝病药物、妇科药物、糖尿病药物、临床诊断产品、口腔治疗机等细分市场领先地位，在药品分销领域稳居第一，在药品零售市场国内领先；在国际市场的抗疟药物、特色原料药等领域发展迅速。

当前，复星医药正以中国医药市场的快速成长和欧美主流市场仿制药的快速增长为契机，加快实施“创新、品牌、成本、全球化”战略，稳健经营、快速发展。

面向未来，复星医药将继续以人类健康为己任，注重人才与团队建设，不断创新，持续优化与整合医药产业链资源，从外延式发展走向内生性发展，积极提升企业在全球医药产业的竞争力，力争早日实现成为全球主流市场上一流企业的战略目标。