Associate Marketing Manager_Business Planning
华特迪士尼（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：娱乐/休闲/体育
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位月薪：面议
- 职位类别：市场企划经理/主管 市场/营销/拓展经理
职位描述
Job Title: Associate Marketing Manager_Business Planning
Reports To (Job Title): Senior Manager, China Marketing
Line of Business: Marketing
Division / Department: HKDL - Marketing
Work Location: Shanghai
Position Summary:
Responsible to unveil and translate China market insights into the development and implementation of annual business plan and regional strategy to drive China visitation. Able to connect the dots from different business data and information to help formulate the strategies.
Key Roles & Responsibilities:
1. Direct responsible to conduct annual and regular regional business review to drive insights that help input into strategy development and obtain approval from Senior Manager and endorsement from Director, Marketing.
2. Support Senior Manager, China marketing to formulate annual regional china marketing plan and obtain approval from Director, Marketing.
3. Partner with Sales and Distribution Marketing teams to ensure marketing plan and trade activities are fully integrated and support can be leveraged. Facilitate China market teams business understanding that help shape HK marketing discipline teams’ communication and on-line strategies.
4. Responsible for on-time analysis of attendance level that help drive continuous improvement of marketing strategies and trade activities.
5. Direct responsible for managing (plan, control and evaluate) annual regional marketing budget to drive maximize ROI and gain approval from Senior Manager, China Marketing.
Internal Factors
1. Need to tap into new evolving consumer trend in China and translate that into integrated marketing and sales strategies
2. HKDL is yet to set up properly to maximize China potential (contracting, multiple legal restrictions, operational support…)
3. Limited exposure or understanding of China across LOBs
External Factors
1. Lack of structuralize industry data to support business decision making
2. Unpredictable change in market dynamics – policy driven market. Complex government regulations in relation to our business
3. Consumer diversity in different regions
This position is critical for China marketing to materialize its strategy in achieving annual business plan.
Interactions / Interpersonal Skills:
Strong influencing skill, always derive tactics and activities with strategic intent. Mobilize in distance and impactful communication skills.
Business Analytical Skill – Business related data, research report, market/consumer insight
Communication Skill – Articulate and translate findings into solid plan, effectively negotiate and communicate to influence key stakeholders to deliver holistic plans
Disney Knowledge - Essential Disney knowledge to ensure strategies are driving to build company building over the time.
Job Requirements And Qualifications:
Minimum Education: Bachelor Degree
Minimum Experience: 6 years with multinational companies in China
Preferred Experience: Over6 years experience in companies that are best-in-class in marketing discipline with P&L responsibilities.
Reports To (Job Title): Senior Manager, China Marketing
Line of Business: Marketing
Division / Department: HKDL - Marketing
Work Location: Shanghai
Position Summary:
Responsible to unveil and translate China market insights into the development and implementation of annual business plan and regional strategy to drive China visitation. Able to connect the dots from different business data and information to help formulate the strategies.
Key Roles & Responsibilities:
1. Direct responsible to conduct annual and regular regional business review to drive insights that help input into strategy development and obtain approval from Senior Manager and endorsement from Director, Marketing.
2. Support Senior Manager, China marketing to formulate annual regional china marketing plan and obtain approval from Director, Marketing.
3. Partner with Sales and Distribution Marketing teams to ensure marketing plan and trade activities are fully integrated and support can be leveraged. Facilitate China market teams business understanding that help shape HK marketing discipline teams’ communication and on-line strategies.
4. Responsible for on-time analysis of attendance level that help drive continuous improvement of marketing strategies and trade activities.
5. Direct responsible for managing (plan, control and evaluate) annual regional marketing budget to drive maximize ROI and gain approval from Senior Manager, China Marketing.
Internal Factors
1. Need to tap into new evolving consumer trend in China and translate that into integrated marketing and sales strategies
2. HKDL is yet to set up properly to maximize China potential (contracting, multiple legal restrictions, operational support…)
3. Limited exposure or understanding of China across LOBs
External Factors
1. Lack of structuralize industry data to support business decision making
2. Unpredictable change in market dynamics – policy driven market. Complex government regulations in relation to our business
3. Consumer diversity in different regions
This position is critical for China marketing to materialize its strategy in achieving annual business plan.
Interactions / Interpersonal Skills:
Strong influencing skill, always derive tactics and activities with strategic intent. Mobilize in distance and impactful communication skills.
Business Analytical Skill – Business related data, research report, market/consumer insight
Communication Skill – Articulate and translate findings into solid plan, effectively negotiate and communicate to influence key stakeholders to deliver holistic plans
Disney Knowledge - Essential Disney knowledge to ensure strategies are driving to build company building over the time.
Job Requirements And Qualifications:
Minimum Education: Bachelor Degree
Minimum Experience: 6 years with multinational companies in China
Preferred Experience: Over6 years experience in companies that are best-in-class in marketing discipline with P&L responsibilities.
公司介绍
华特迪士尼公司（纽约证券交易所上市名称：DIS）华特迪士尼公司及其子公司和联营机构, 是家庭娱乐和媒体业务的多元化国际企业之首，其五项主要业务包括媒体网络、主题乐园及度假区、影视娱乐、迪士尼消费品及迪士尼互动媒体集团。迪士尼公司是道琼斯工业平均指数30个组成公司之一，上一财政年度总的收入达三百四十亿美元。