北京招聘

Company Description

Our client, a fast growing luxury brand is now seeking for a highly experienced and professional candidate to be based in Shanghai.

Job Responsibilities

? Responsible for implementing china marketing strategy, growing brand awareness, driving traffic and keeping the brand message consistent through all channels. Oversee execution of store/customer/VIP events, direct marketing, area promotions, cat log /direct mailing programs, CRM, public relations, social media, ecommerce creative assets, and other sales promotion activities to grow brand awareness drive sales and traffic.
? Research, develop and implement a brand and communication strategy, standards and practices company-wide that elicit the behaviour, emotion, culture and recognition objectives of the company.
? Develop and execute an annual marketing plan relevant to company that maintains its core objectives that will create buzz, build brand awareness, expand our customer base and drive traffic to stores.
? The HQ will develop and lead strategies and work with company to ensure proper and on brand execution in china throughout all marketing channels.
? Manage public relations and the agency relationship. Oversee press releases, content for trade publications, editorial, seasonal gifting, celebrity/ambassador relationships, seasonal press event and other pr brand building initiatives.
? Manage company website, social media channels and the agency relationship. Oversee monthly website translations, creative web assets, blog content, customer acquisition strategy and daily social media content.
? Manage media for the brand and agency relationship. Oversee seasonal print, digital, OOH, mobile advertising campaigns and creative asset delivery.
? Manage seasonal direct mail campaigns, promotions, GWP and guerrilla marketing activities.
? Develop and implement customer acquisition and retention strategies through CRM program.
? Develop and execute strategic and creative events that drive traffic and increase customer awareness and proactively analyse event results in order to refine and improve future events which continue to develop business opportunities.
? Assist in broadening the consumer base and store visibility in the country via partnerships with local publications and other beneficial groups
? Serve as the liaison between HQ marketing team and china.
? Provide monthly reporting to the VP, Business Development. Will include but not be limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forward looking.
? Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
? Budget management. To deliver all marketing activity within the agreed budget.
? Performs related work as required.

Job Requirements

? BS/BA degree, MS/MA/MBA, preferred but not conditional
? Minimum 8 years sales promotion/marketing experience in retail/ luxury/ fashion industry. Communications and PR experience a plus
? Strong written and verbal communication skills in English and Mandarin
? People Management Skills
? Good Analytic Skills
? Critical Thinking
? Multi-Task Oriented
? Good Verbal and Written Communication Skills
? Understanding of the Competitive Market Environment
? Knowledge of Market Trend
? Comprehensive Knowledge of Marketing Practices and Theories

Reply To (Contact Email)

If you are interested in this position, please send your resume to joyce.lu@linksinternational.com quoting reference JL - 17727 in the subject header. Only qualified candidates will receive a reply.

We have an experienced team of professionals with established reputations for providing top quality candidates to major corporations in Hong Kong and the surrounding region.

We do not believe in merely matching a skill set. We know that by taking time to match personalities, ambitions and direction, our candidates are committed to the positions they accept and enjoy job satisfaction and future career development.

Our aim is not to be the biggest but to be the best - we provide clients and candidates with a level of service that reflects the highest standards of best practice in the recruitment profession.

Links Recruitment has experienced Consultants specialising within the areas of: Sales, Marketing & Executive Banking, Finance & Accounting HR & Administration IT & E-commerce Temporary & Contract Property Engineering Payroll Solutions.