恒天然Fonterra:见解和规划经理(职位编号：15038)
恒天然商贸（上海）有限公司
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：若干
- 工作经验：八年以上
- 学历要求：本科
- 职位月薪：面议
- 职位类别：市场企划经理/主管
职位描述
Company
公司
Fonterra is a global, co-operatively-owned company with its roots firmly planted in New Zealand’s rich land, working to unlock every drop of goodness from the 22 billion liters of milk we collect each year and sharing it with the world. Our business covers the complete dairy industry in China. We are committed to the farm business, dairy products, food services and dairy ingredients. Our leading brands include: Anchor, Anlene and Anmum. Our target is producing 1 billion liter of high-quality milk by 2018.
Description
? Establish a fact base around market / category / competitor and provide regular updates to both internal and external audiences;
? Establish structure of customer insights capturing and integrate insights from sales team, leverage customer central to build in-depth customer insights as well as customer profitability analysis;
? Lead the establishment of marketing information services as insights for account planning internally and as basic and value added services to external customers;
? Play a key role in strategy formulation and business planning:
o Translate market/competitor/customer insights into business strategies
o Work with NZ and provide inputs into global strategies
o Drive business planning process and work with other functional teams to implement the strategies
? Based on insights from different sources, drive a set of value based strategic marketing initiatives: value/needs based segmentation (including developing segment based value proposition), innovation strategy, portfolio plan, geography plan etc.
? Run annual CVM survey in China and work with category / technical / sales operation team to propose follow actions
? Manage effectively engagement of key internal stakeholder and external agencies / consultants
Living Fonterra Values:
? Be a role model in living Fonterra values
? Demonstrate collaboration across Ingredients team
? Establish effective engagement models with key stakeholders
Qualifications
? Bachelor degree in business or food science related disciplines
? Minimum 8 years of full time working experience
? Hands on experience in strategy planning, business intelligence
? B2B experience
Thank you for your interest in this opportunity. To proceed, please send your CV to Violet.Lu@fonterra.com
公司
Fonterra is a global, co-operatively-owned company with its roots firmly planted in New Zealand’s rich land, working to unlock every drop of goodness from the 22 billion liters of milk we collect each year and sharing it with the world. Our business covers the complete dairy industry in China. We are committed to the farm business, dairy products, food services and dairy ingredients. Our leading brands include: Anchor, Anlene and Anmum. Our target is producing 1 billion liter of high-quality milk by 2018.
Description
? Establish a fact base around market / category / competitor and provide regular updates to both internal and external audiences;
? Establish structure of customer insights capturing and integrate insights from sales team, leverage customer central to build in-depth customer insights as well as customer profitability analysis;
? Lead the establishment of marketing information services as insights for account planning internally and as basic and value added services to external customers;
? Play a key role in strategy formulation and business planning:
o Translate market/competitor/customer insights into business strategies
o Work with NZ and provide inputs into global strategies
o Drive business planning process and work with other functional teams to implement the strategies
? Based on insights from different sources, drive a set of value based strategic marketing initiatives: value/needs based segmentation (including developing segment based value proposition), innovation strategy, portfolio plan, geography plan etc.
? Run annual CVM survey in China and work with category / technical / sales operation team to propose follow actions
? Manage effectively engagement of key internal stakeholder and external agencies / consultants
Living Fonterra Values:
? Be a role model in living Fonterra values
? Demonstrate collaboration across Ingredients team
? Establish effective engagement models with key stakeholders
Qualifications
? Bachelor degree in business or food science related disciplines
? Minimum 8 years of full time working experience
? Hands on experience in strategy planning, business intelligence
? B2B experience
Thank you for your interest in this opportunity. To proceed, please send your CV to Violet.Lu@fonterra.com
公司介绍
恒天然商贸（上海）有限公司诚聘