集团营销总监
新加坡精工金属幕墙系列私人有限公司上海代表处
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:计算机服务(系统、数据服务、维修) 房地产开发
职位信息
- 发布日期:2012-08-23
- 工作地点:上海
- 招聘人数:1
- 工作经验:十年以上
- 学历要求:本科
- 职位月薪:30000-49999
- 职位类别:市场/营销/拓展总监 总监/部门经理
职位描述
工作内容
1、 根据集团战略发展规划,牵头制定集团及其下属品牌的年度营销计划,从市场发展的角度保证营销计划的可实现性;
2、 组织编制集团旗下各品牌的市场推广、营销策划、公关活动等方面的规章制度,并监督、检查各项制度的执行情况;
3、 定期对市场营销环境、目标、计划、业务活动进行核查分析,及时调整营销策略,制定预防和纠正措施,确保完成营销目标和计划;
4、 开拓新的营销渠道,并制定可行性方案,督促实施;
5、 组织开展市场分析,拟订市场策划方案、公关方案、广告策略与推广方案,并督促实施;
6、 了解市场的变化,总结市场变化的内在规律,为集团提供决策支持;
7、 督促和保障企业品牌建设策划(形象外观)与市场推广方案(宣传品),对公司的企业形象识别系统(CI)进行统一;
8、 负责集团层面的日常宣传,与媒体的沟通与协调工作,维护企业形象;
9、 与此相关的其他工作。
岗位要求:
1、35-45岁之间,本科及以上学历;
2、10年以上市场营销工作经验,4年以上装饰行业及其相关行业工作经验,并有3年以上营销总监工作经验;
3、对中高端、高端装修品牌有深刻的认识,熟悉并了解各类家装营销渠道,能准确预测装饰行业的走势;
4、具备很强的策划能力,有广泛的媒体资源和大型营销推广成功经验;
5、具有敏感的商业意识和市场意识,分析问题及解决问题能力强,具有优秀的资源整合能力和业务推进能力;
6、具备良好的沟通合作技巧及丰富的团队建设经验。
公司介绍
Seiko Archietctural Wall Systems Pte Ltd, formerly known as Seiko
Glass & Aluminium Co Pte Ltd, was established in 1978. With more than
thirty years behind us, we have made a presence in the local
construction industry as a prominent
specialist?for Aluminium Architectural Products.
Our factory premise is located at 16 Chin Bee Drive with an area of
over 5,000 m2. We have more?than a hundred employees, and amongst them
are several key managers with more than ten years of experience in the
architectural aluminium business. In keeping up with technology, we
have several excellent computer numeric controlled machines which
enable us to ensure precision and quality to meet the high demands for
premium products.
Glass & Aluminium Co Pte Ltd, was established in 1978. With more than
thirty years behind us, we have made a presence in the local
construction industry as a prominent
specialist?for Aluminium Architectural Products.
Our factory premise is located at 16 Chin Bee Drive with an area of
over 5,000 m2. We have more?than a hundred employees, and amongst them
are several key managers with more than ten years of experience in the
architectural aluminium business. In keeping up with technology, we
have several excellent computer numeric controlled machines which
enable us to ensure precision and quality to meet the high demands for
premium products.