Business Development Specialist, 香港迪士尼乐园
华特迪士尼（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：娱乐/休闲/体育
职位信息
- 发布日期：2014-04-30
- 工作地点：深圳
- 招聘人数：1
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：销售代表
职位描述
Position Summary:
Achieve the agreed goals of admissions (theme park) and room-nights (2 hotels) from assigned trade regions and accounts.
Key Roles & Responsibilities:
1.Achieve or exceed admission and room-night targets by promoting HKDL products and events among the travel trade in the assigned catchment area. Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio. 30 %
2.Execute tactical promotions or advertising campaigns with key partners, in order to drive maximum revenue and exposure from the responsible catchment area.20 %
3.Allocate resources (i.e. co-op marketing budget) for each individual account under own trade portfolio with an objective to assure cost effectiveness to yield the best return from responsible catchment area.20 %
4.Maintain cohesive business relationships with HKDL trade partners including all key external parties such as local tourism bureaus, HKTB, airlines, other transportation providers, etc.20 %
5.Conduct regular trade education with the assistance of direct reports. Prepare written reports, updated account information, trade and competitors’ intelligence to Travel Trade Sales Director, Greater China.10 %
Business Expertise:
The job holder needs to have considerable experience of travel trade operation, plus the required business acumen to identify potential area for business growth and hence prioritization on his/her job focuses. He or she should possess certain trade network in the responsible catchment area to add value to both the team and company.
Problem Solving:
The position requires outstanding negotiation skills to manage a portfolio of trade accounts in a particular catchment area. It involves a high degree of complexity in dealing with scarce resources allocation, balancing cost and benefit between the company and travel agents, motivating the trade in a sustainable manner with the ultimate goal of delivering results that in-line with the expectation. This position is highly result-oriented as business result is accounted for half of the overall performance appraisal’s grading. Job holder should be able to work under pressure.
Nature & Area of Impact:
The performance of the job holder has medium to high impact on both revenue (measured in admission and room-night) from his or her responsible catchment area as well as relationship/reputation of the company.
Interactions / Interpersonal Skills:
Externally, the job holder has frequent interaction with owners or key management of given trade accounts. Interpersonal skills of negotiation, relating and building rapport are of utmost importance. Internally, he/she has to work frequently with other cross functions including Distribution Marketing on trade promotional projects, Business Development on new product initiatives, Sales Services and Finance team on routine operational issues.
Decision Making:
The job holder has high autonomy on all account management activities that fall into his/her catchment area, such as the deployment of co-op advertisement budget, internal resources allocation, specific trade product or promotions launch, trade education arrangement, etc.
Special Skills:
Fluent Mandarin (Putonghua) is necessary to perform this job to communicate with both external partners and members of travel trade in the Greater China region.
Job Requirements And Qualifications:
Minimum Education:Bachelor Degree
Minimum Experience:3 Years Preferred Experience:3-5 years
Achieve the agreed goals of admissions (theme park) and room-nights (2 hotels) from assigned trade regions and accounts.
Key Roles & Responsibilities:
1.Achieve or exceed admission and room-night targets by promoting HKDL products and events among the travel trade in the assigned catchment area. Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio. 30 %
2.Execute tactical promotions or advertising campaigns with key partners, in order to drive maximum revenue and exposure from the responsible catchment area.20 %
3.Allocate resources (i.e. co-op marketing budget) for each individual account under own trade portfolio with an objective to assure cost effectiveness to yield the best return from responsible catchment area.20 %
4.Maintain cohesive business relationships with HKDL trade partners including all key external parties such as local tourism bureaus, HKTB, airlines, other transportation providers, etc.20 %
5.Conduct regular trade education with the assistance of direct reports. Prepare written reports, updated account information, trade and competitors’ intelligence to Travel Trade Sales Director, Greater China.10 %
Business Expertise:
The job holder needs to have considerable experience of travel trade operation, plus the required business acumen to identify potential area for business growth and hence prioritization on his/her job focuses. He or she should possess certain trade network in the responsible catchment area to add value to both the team and company.
Problem Solving:
The position requires outstanding negotiation skills to manage a portfolio of trade accounts in a particular catchment area. It involves a high degree of complexity in dealing with scarce resources allocation, balancing cost and benefit between the company and travel agents, motivating the trade in a sustainable manner with the ultimate goal of delivering results that in-line with the expectation. This position is highly result-oriented as business result is accounted for half of the overall performance appraisal’s grading. Job holder should be able to work under pressure.
Nature & Area of Impact:
The performance of the job holder has medium to high impact on both revenue (measured in admission and room-night) from his or her responsible catchment area as well as relationship/reputation of the company.
Interactions / Interpersonal Skills:
Externally, the job holder has frequent interaction with owners or key management of given trade accounts. Interpersonal skills of negotiation, relating and building rapport are of utmost importance. Internally, he/she has to work frequently with other cross functions including Distribution Marketing on trade promotional projects, Business Development on new product initiatives, Sales Services and Finance team on routine operational issues.
Decision Making:
The job holder has high autonomy on all account management activities that fall into his/her catchment area, such as the deployment of co-op advertisement budget, internal resources allocation, specific trade product or promotions launch, trade education arrangement, etc.
Special Skills:
Fluent Mandarin (Putonghua) is necessary to perform this job to communicate with both external partners and members of travel trade in the Greater China region.
Job Requirements And Qualifications:
Minimum Education:Bachelor Degree
Minimum Experience:3 Years Preferred Experience:3-5 years
公司介绍
华特迪士尼公司（纽约证券交易所上市名称：DIS）华特迪士尼公司及其子公司和联营机构, 是家庭娱乐和媒体业务的多元化国际企业之首，其五项主要业务包括媒体网络、主题乐园及度假区、影视娱乐、迪士尼消费品及迪士尼互动媒体集团。迪士尼公司是道琼斯工业平均指数30个组成公司之一，上一财政年度总的收入达三百四十亿美元。