北京招聘

POSITION: Marketing Manager, Consumer Marketing
REPORTS TO: General Manager
工作地址: 海南，海口市

POSIITIION SUMMARY

Manage external collateral and communication efforts to reinforce luxury, brand message of DFS. This includes efforts to drive store traffic, increase spending, and build brand awareness for our emerging core customers as well as capitalize on existing brand awareness for our potential consumers. Achieve division and global marketing objectives by working directly and closely with creative/production agencies, media agency, copywriters, consultants, division sales and marketing partners and product merchants on effective and accurate customer proposition messages, innovative design consistent with DFS high level of luxury standards, and timely execution.

PRIMARY RESPONSIBILITIES

Marketing:
- Design, implement and manage marketing plan and strategies to achieve all set targets and objectives
- Design tailored marketing programs for each business partner including the travel industry and inbound partners to promote the awareness of the DFS brand and increase customer visits to DFS stores
- Design, implement and manage all external DFS communications to ensure the DFS brand is represented on a consistent basis
- Ensure all Sales & Marketing team are promoting the relevant products/brands and marketing messages in line with company merchandising promotional strategies
- Establish new joint business partnerships to promote the DFS brand and to gain customers to shop at DFS stores
- Work with corporate and other divisional consumer marketing teams on marketing strategies so as to achieve global marketing objectives

Promotions:
- Design, implement and manage approved promotional concepts to reflect local events & activities to achieve sales targets through attracting customers to visit DFS
- Create promotional programs to support new products, brands launches i.e. Storewide promotions
- Ensure synergy and resources efficiency by working closely with other divisional sales and marketing and consumer marketing teams on common promotions/launches

Advertising:
- Design, implement and manage approved advertising concepts to keep the DFS brand consistent in all different medium of advertising and in line with corporate standards, to provide clear and consistent message to the customer
- Source and cultivate healthy relationships with all advertising suppliers to obtain competitive advertising rates thus allowing DFS first preference over our competitors

Public Relations:
- Establish and maintain good working relationship with the media in order to gain positive exposure for DFS where possible
- Write and distribute media and press statements for DFS developments, brand launches in conjunction with vendors
- Plan regular in-store events that will increase the profile of the DFS brand in the local media
- Ensure the appropriate media and celebrities attend the events and that DFS receives supporting editorial

Event Co-ordination:
- Liaise with Vendor in conjunction with Division Merchandise Managers to secure support for events to promote Brand/Product awareness
- Design and execute event within budgetary guidelines and to Vendor requirements

General:
- Continue to manage DFS Galleria advertising and marketing program to ensure maximum exposure and awareness of DFS
- Provide regular analysis and reports on promotions and advertising activities to line management within stated timeframes
- Assist line management with budget planning and forecasting process. Manage the marketing and advertising budget and ensure that all expenditure is appropriately approved and accounted for
- Seek new marketing opportunities that are of relevance to the overall development of the business
- Continue to strengthen vendor relationships to ensure DFS is held at a high priority for major brand/product launches and joint promotional concepts
- General duties as directed by Senior Management

POSITION REQUIREMENTS

Education: Bachelor’s degree in Marketing or Public Relations or Communications
Work Experience: 5+ years’ experience in marketing with diversified project experiences
Tools/Resources: Proficiency in MS Microsoft computer applications and email required.

Other Knowledge, Skills and Abilities Required:
- Interpersonal Savvy
- Drive for Results
- Organizing
- Planning
- Customer Focus
- Fluency in English and Mandarin

有意者请将中英文简历及近照发送至：Recruit.Hainan@dfs.com

DFS环球免税集团，奢侈品旅游零售业的行业领导者，拥有超过50年的行业经验！成立于1960年的DFS环球免税集团发展至今在全球已拥有超过150家店面。今天的DFS，年销售额超过二十亿美元，在14个国家和地区的18个机场运营着43家特许经营店，14家大型市内专营世界精品的免税店，员工总数超过6500人，其中200位采购专家在全球范围内搜寻着最优质的商品。

1997年，LVMH获取DFS 62%的股份，从而使DFS以无可比拟的优势进入其旗下各顶级品牌。2004年，DFS将全球总部迁至香港，以便我们更加接近在亚太地区和中国大陆最有价值的市场，更好地实现我们对于这个地区消费者的承诺和未来市场的开发。

DFS高效率的店铺运营，众所周知的高水准个性化服务，100%全球范围品质保证无不证明着我们对于消费者的承诺：您的满意就是我们最重要的目标！DFS无可比拟地拥有众多奢侈品零售品类中最顶级的品牌，超过25个美容品牌，15个奢侈表类，25个奢侈精品。我们和75个品牌建立着良好的合作关系，这一数目每年都随着我们不断引进的新兴品牌而增长，使得DFS各地店铺内都拥有当今最时尚最热门的品牌及商品组合。

海南迪丰零售有限公司是由香港DFS公司在中国海南省海口市投资的外商独资企业。2005年伊始，DFS和海南美兰国际机场签署协议，取得了新、旧国内候机楼商品零售的独家经营权，并接管了原海口机场免税品公司的6家百货商店，逐一重新进行了装修。现在我们在海口机场经营三类商店：百货店、奢侈品店及租赁店。

DFS, the market leader in the Luxury Travel Retail industry, is now with over 50 years of experience! Founded in 1960, DFS has grown to over 150 stores worldwide. Today, DFS operates 43 airport concessions in 18 airports, and over 14 downtown stores, operating in 14 countries or territories.

DFS employs over 6,500 employees, with 200 expert buyers sourcing the finest products around the globe. With LVMH acquired a 62% stake in DFS, DFS has gain unparalleled access to the LVMH brand portfolio. In 2004, DFS moved its worldwide headquarters to Hong Kong to be closer to our most valuable markets in Asia Pacific and Mainland China, strengthening our commitment to the consumer and development of future markets in the region.

DFS executes in its stores with operational excellence, and is known the world over for the high level of service and individual attention our customers receive, our 100% worldwide guarantee stands as a testament to our commitment that customer satisfaction is our most important goal. DFS has unparalleled access to the world’s finest brands across all luxury retail categories. We have access to over 25 Beauty brands, over 15 Luxury watch makers, and more than 25 Luxury branded boutiques. We posses over 75 brand relationships, and are continuing to grow that number by introducing emerging brands every year, keeping DFS stores and assortments fresh with today’s hottest brands and products.

Hainan DFS Retail Company Limited is the subsidiary of DFS Hong Kong Limited, a wholly foreign owned enterprise (WFOE) registered in Haikou city, Hainan province. In 2005, DFS signed off a contact with Hainan Meilan International Airport (HMIA) for operating and managing all the retail facilities in the existing and new extension domestic passenger terminal. We took over six grocery shops from HMA as of March 15, 2005 and renovated the stores one by one. Now we have three different types of stores in the airport, i.e. grocery, luxury and lease shops.