北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Senior marketing manager

阿尔斯通技术服务(上海)有限公司北京办事处

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:石油/化工/矿产/地质  电气/电力/水利

职位信息

  • 发布日期:2012-11-09
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:八年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:市场/营销/拓展经理  

职位描述

PRINCIPAL ACCOUNTABILITIES:
1.Establish and maintain a monthly sales and tender report and associated KPIs that will allow effective management of the sales force and continuously improve market- and customer targeting
2.Develop the operational marketing plan for the designated Product Lines and work together with both Sales and Product Lines to define and implement the go to market initiatives
3.Lead and drive the ILCM together with the key account managers for the selected customers and target segments
4.Promote the product line value propositions both internally and externally. Drive the NPI (New Product Introduction) together with product lines and work with PL for the market penetration plan, and also provide the data for business case studies.
5.Develop marketing materials, promotional tools, case studies and white papers. Together with the product lines prepare and make available sales presentations and brochures, organize sales training and marketing promotion activities, such as user forum, industry events and direct marketing,
6.Lead lost and won tender reporting together with sales and product lines, aggregate the data to identify trends and provide feedback to improve offering and market / customer targeting
7.Work with the global marketing team, the TSCN strategy team and regional GPS Marketing for top-down initiatives as required
8.Work with the TSCN strategy team for IBPM initiatives and the MACA data collection, verification, and presentation.
9.Build a strong prospect pipeline in Powersales, monitor pipeline strength and effectiveness and together with the sales director prepare the sales reporting and forecasting for the monthly business reviews
10.Co-ownership for the target of STNC (Sales to new customer) with Field Sales managers
11.Visit customers regularly to understand and influence their needs
12.Systematically analyze customer feedback and implement actions together with execution and Product Lines to reduce percentage of dissatisfied customers and increase percentage of very satisfied customers

KNOWLEDGE, SKILLS, EXPERIENCE, & COMPETENCIES:
1.Engineering background and with preferred market knowledge and experience, MBA is a plus.
2.Minimum 5 years experience in the Power sector, sound understanding of the systems of the powerplant, and knowledge of the power sectors.
3.Proven track record in Market development, and Sales, and Technical Support.
4.Fluency of the English and Chinese, and excellent presentation skills.
5.Multinational company experience is preferred.

公司介绍

"GE 是全球著名的数字工业公司,致力于通过互联化、响应式以及预测性的软件定义的机器和解决方案来进行工业转型。GE 的组织结构基于全球的知识共享,“GE Store”能够让每个业务部门分享和了解同样的技术、市场、结构和智慧。每一个发明都为我们的工业部门的进一步创新和应用增添动力。得益于人才、服务、技术和规模,GE 以工业的方式为顾客提供更好的产品。www.ge.com

GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the ""GE Store,"" through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com"

联系方式

  • 公司地址:上班地址:乾坤大厦C座