北京招聘

ABOUT THE JOB
Purpose
The expenditure of maintain an existing customer is only one fifth that of recruiting a new customer. By having IKEA FAMILY in the store, we will capture as many visitors as possible to be members, so that we know where they are who they are and what they bought in database, therefore we can actively target to communicate and activate them by giving them relevant emotional & promotional messages. IKEA FAMILY is a great local tool for the store to generate quality visitation and sell more. The store FAMILY mgr will maximize usage of this local tool to support the store to achieve its goals. This leader will also contribute to national FAMILY strategy and investment plan to secure best ROI.
Mandate
Store FAMILY mgr is a crucial member in LM function to contribute to create trust and understanding of IKEA and communicate offers to generate traffic. Recruit, retain and develop members to accelerate their loyalty upgrade through CRM (customer relationship mgt) and therefore sell more of the total IKEA range.

YOUR ASSIGNMENT Your tasks will include:
Recruit members
? Duty One: Convert as many visitors as possible to be members by communicating member benefits around the store on each store touch point and engage the whole store to maximize recruitment
? Duty Two: Recruit members on IKEA website by implementing web based recruitment strategy
? Duty Three: Identify KOL among active members, integrated with PR
.
Build rich knowledge about members
? Duty One: Constantly gain customer insight through MDB (marketing database), member panel and other integrated research resources
? Duty Two: React on analysis result and share to the store and mgt team.
Deliver relevant communication to activate members
? Duty One: Develop FAMILY communication plan based on national and local commercial calendar & loyalty mgt needs
? Duty Two: Constantly improve member benefits and member communication through in-store touch points
.
Measurement and tracking
? Duty One: Continuously improve and optimize campaign planning by implementing measurement and tracking tools (RFM model, MDB, ECM, layer segment and KPI)
? Duty Two: Follow up on ROI for all campaigns through MDB
.
Budget planning
? Duty One: Forecast FAMILY communication budget and have the sense of integration of PR, web and research to maximize use of LM budge
? Duty Two: Safeguard the central investment in local market (LIVE distribution, etc)
.
Lead, develop and mange the IKEA FAMILY shop co-workers
? Duty One: Recruit right people in the FAMILY shop with balance of their strength and needs of the function
? Duty Two: Motivate & develop the team to grow competence and work happily. Set role model of IKEA WAY.

YOUR PROFILE Your knowledge, skills and experience include:

Knowledge

A strong understanding of the IKEA concept

An ambassador of the IKEA Values

Marketing the IKEA Way,

Leadership

Rich local market knowledge and customer insight



Motivation

IKEA vision and business/HR idea

Passion for improving life at home and Learning!

Passion for retail industry

Energy on building strong IKEA brand in local market

Working with people and leading the team to develop

Drive traffic to local store

Business success through motivated people



Capability

Able to think strategically and formulate local marketing plan

Able to influence people with strong local market insight and IKEA way of marketing communication

Able to form strong working relationships with all levels of management

Have highly effective and creative written and verbal communication skills.

Secure good brand identify in local market

Able to lead, coach and develop people

Able to analyse research findings and formulate the conclusion

家，世界上最重要的地方。

宜家概况
宜家家居（IKEA）于1943年由英格瓦·坎普拉得（Ingvar Kamprad）在瑞典创立。作为全球***的家具及家居用品零售商，我们的经营业务遍及全球40个国家和地区的352个商场，拥有154,000多名员工。销售主要包括客厅系列，卧室系列，厨房系列，办公系列，炊具系列，家居储藏系列，纺织品，灯具系列和儿童产品系列等约10，000个产品。

在过去的十五年里，宜家已经在中国的上海、北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉设立了零售商场。 在不久的将来，设立在杭州、西安、苏州、佛山等城市的商场也将陆续开业。

宜家的愿景和经营理念
宜家的愿景是为大众创造更美好的日常生活，我们的经营理念是提供种类繁多、美观实用、老百姓买得起的家居用品。

我们的人才理念
我们要为那些脚踏实地、诚实正直的人们提供发展机会。不仅是职业的发展，还有个人能力的发展。由此，我们将矢志不渝地共同创造更美好的日常生活，为我们的顾客，也为我们自己。

我们的薪酬福利
宜家创造和维持一个有竞争力的薪酬体系，以吸引和留住我们最宝贵的人力资源并给与他们合理的回报，构建完备的福利体系以适应各类员工不断增长的需求，与此同时，公司致力于为全体员工创造、提供与推动高水平的培训与提升课程。更为重要的是，透明的管理制度，平等的人际关系保证我们所有员工都能在宜家家居卖场愉快的工作。

宜家家居西红门商场
宜家家居西红门商场位于北京市大兴区西红门宏福西路临2号，4号线地铁西红门站A出口。商场总建筑面积为四万八千五百平方米，经营近万种宜家品牌的家具和家居用品，免费停车位近两千个。

了解详细信息，欢迎访问宜家网站www.ikea.cn
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