北京招聘

Position Objective

Life Technologies is seeking a senior level digital marketing/CRM specialist who will establish and manage the long-term customer relationship management (CRM) strategy for our greater China regional business, including application, processes, and framework of CRM to drive sales marketing effectiveness. Provide a unified method for measuring success of CRM focused campaigns and promotions. The ideal candidate will use both a strategic and a hands-on approach to achieve the desired objectives.



Essential Functions:

Partner with the regional eBusiness, marketing development and commercial sales teams to build China regional strategy for utilizing CRM to drive effective sales marketing efforts. Serve as consultant and expert to sales and marketing teams on the most effective ways to communicate with customer segments and to construct messages that will generate product and service demand.
Propose and lead CRM projects and initiatives based on regional specific needs and customer segments to increase demand generation, improve customer profiling and lead funnel conversion.
Utilize beta testing methods to determine marketing message effectiveness; share findings with market development organization to improve success of marketing campaigns and promotions.
Own and champion quality of customer data list; ensure structure and integrity of data.
Establish and manage metrics and analytics for CRM projects, initiatives, campaigns and promotions; gather/interpret data to determine the effectiveness of CRM marketing activities


Required Skills and Experience:


· Bachelor's degree in Marketing, Business, Biology, Chemistry, Biochemistry or related discipline. MBA preferred.

· Seven or more years of CRM experience. Working knowledge in Siebel or SFDC system, Unica segmentation tool, behavior modeling, and digital media program CRM optimization.

· Has ability to work on problems routine to diverse in scope.

· Significant ability to analyze data, identify trends, and recommend courses of action based on findings. Ability to gain cooperation of others and implement efficient solutions that address business concerns.

· Strong presentation skills. Knowledge of Life Sciences industry and competitors desired.

About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of more than $20 billion and approximately 65,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services. For more information, please visit www.thermofisher.com.
About Thermo Fisher Scientific China
Thermo Fisher Scientific (China) Co., Ltd has been operating in China for over 35 years. Headquartered in Shanghai, Thermo Fisher Scientific China has branch offices in Beijing, Guangzhou, Hong Kong, Chengdu, Shenyang, Xian, Nanjing, Wuhan, Kunming and other cities with around 4,000 employees. Our products mainly include analytical instruments, laboratory equipment, chemical reagents, consumables, software and more; providing comprehensive laboratory solutions and serving customers across various industries. In order to meet the local needs in China, we have established 6 manufacturing sites in Shanghai, Beijing and Suzhou respectively. We also have 5 application centers across the country which bring world-class technology and products with application development and training services to local customers. Lastly, we have the China Innovation Center in Shanghai which develops products according to local demands with global advanced technology. We have a nationwide maintenance network and China service training team, including over 2,000 professionals directly providing services for customers. We are committed to enabling our customers to make the world healthier, cleaner and safer. For more information, please visit www.thermofisher.com.

赛默飞世尔科技简介
赛默飞世尔科技（纽约证交所代码：TMO）是科学服务领域的世界领导者。公司年销售额超过200亿美元，在全球拥有约65,000名员工。我们的使命是帮助客户使世界更健康、更清洁、更安全。我们帮助客户加速生命科学领域的研究、解决在分析领域所遇到的复杂问题与挑战，促进医疗诊断发展、加速药物上市进程、提高实验室生产力。借助于首要品牌Thermo Scientific、Applied Biosystems、Invitrogen、Fisher Scientific和Unity Lab Services，我们领先推出结合创新技术、便捷采购和全方位服务的整体解决方案。欲了解更多信息，请浏览公司网站：www.thermofisher.com
赛默飞世尔科技中国简介
赛默飞世尔科技进入中国发展已超过35年，在中国的总部设于上海，并在北京、广州、香港、成都、沈阳、西安、南京、武汉、昆明等地设立了分公司，员工人数超过4000名。我们的产品主要包括分析仪器、实验室设备、试剂、耗材和软件等，提供实验室综合解决方案，为各行各业的客户服务。为了满足中国市场的需求，现有6家工厂分别在上海、北京和苏州运营。我们在全国还设立了5个应用开发中心，将世界级的前沿技术和产品带给中国客户，并提供应用开发与培训等多项服务；位于上海的中国创新中心结合中国市场的需求和国外先进技术，研发适合中国的技术和产品；我们拥有遍布全国的维修服务网点和特别成立的中国技术培训团队，在全国有超过2000名专业人员直接为客户提供服务。我们致力于帮助客户使世界更健康、更清洁、更安全。欲了解更多信息，请登录网站：www.thermofisher.com