北京招聘

Region: SC

Responsibilities:

1. Loyalty Card

a.Loyalty Program Management

• Increase the card penetration, registration rate and the card usage rate
• Foster the proposition 'Watsons Card - Your shopping Companion'through enhancing the emotional benefits, not just product discount. Example, cooperation with 3rd party on member offers, point exchange and member events
• Plan and coordinate marketing activities and events for the loyalty clubs.

b.Member date base management and segmentation

• Developing marketing support ROI analysis system/format. Set up guideline and train up regional marketing team

c.Store DNA – analyzing the member transaction data to define the promotion strategy and member shopping behavior/segmentation.

d.Store promotion-set up tactical promotion for slow-performing/ new stores

e.Analysis for promotion response and ROI regularly

f.Further develop high value member program through emotional bonding so as to foster loyalty member base

2. Enhancement and maintenance on EDM content and design base on the regional promotion

3. Customer service

• Support future outbound call requirements for loyalty card program development

Requirements:

1. Bachelor degree or above

2. With 5 five working years experience in FMCG marketing or service marketing is preferred, with at least 1 year in manager or supervisor role.

3. Can demonstrate success in tackling project and work independently under pressure.

4. Good numerical and analytical skills, sensitive to numbers

5. Good command on written and spoken English.

6. Possess good marketing sense and good presenter

关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。

关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。

About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).