北京招聘

Job Summary:

To build strong, collaborative relationships and communications channels between Isobar China and its global network, the Communication Manager works closely with local and regional teams to protect and promote the Isobar brands throughout the world, ensuring consistency of messaging, in-line with the global approach. As well as developing and driving scalable communications and marketing initiatives for Isobar China group and the wider regional and global network, to achieve positive recognition of the agency and support overall new business objectives.

Duties and Responsibilities

(1) Centralised branding and communication

·Manage and provide for all visual brand identity needs and marketing material

·Contents and regular update of China site

·Manage global intranet - a sharing environment with the purpose of accelerating learning and showcasing work/case histories, newsletters, blogs

·Plan and active management of appropriate network wide communication programme - define programme and manage deliverables

·Identify and manage appropriate “vertical communities” within the network, and ensure effective sharing and contemporary learning in those communities

·Act as brand ambassador to ensure brand message and identity are accurately and consistently reflected across touch points to reinforce overall brand positioning

(2) External Reputation Building

·Establish contact strategy and relations with key journalists and industry influences in China

·Monitor and Circulate regional and global media coverage news

·Create compelling and relevant content (news, stories, case studies, videos, white papers, thought pieces, best practice, etc.) to engage our target audiences (clients, peers, trade press, colleagues and talent), and that can be shared and used by across Isobar’s global network

·Identify key industry events (attending and speaking), Identify awards programmes around world (capture, direct entries and record success, share learning and monitor competitors)

·Convert internally created work into external marketing opportunities to enhance brand reputation

·Maintain Isobar’s social presence (Weibo, WeiXin)

(3) Central Knowledge Management

·Maintain information on headcount, levels, trends, key executives, disciplines and operating structures of Isobar network agencies

·Establish and maintain record of service provision by markets of key international clients

·Accurate and up to date ‘real time’ knowledge of new business wins/losses

·Maintain key competitor intelligence

·Design, maintain, stimulate vertical communities within Isobar by client sector and by practice discipline

·Support regional new business team with RFP content preparation that are related to central knowledge management

Knowledge, Skills, and Abilities

·An active communicator that has strong communication skills in visual, oral, and written forms

• Good project management skills with an ability to manage multiple projects/deadlines simultaneously and independently

·Good listening capabilities and good at read-between-the-lines especially for non native English speakers

·Has ability to identify opportunities to “marketing” Isobar better and proactively recommend it to global management

·Diligent and passionate about brand related details. Has an understanding of basic brand building principles and theory

·Has experience in managing internet communities, social networks, and different interactive widgets

Credentials and Experience

• Experience in defining and implementing marketing strategies and creating marketing assets and compelling content for the advertising community

• Experience in working within a global organization, working across regions to deliver programs of activity across multiple markets.

• Experience influencing and building key relationships at all levels internally and externally
• Have the ability to think strategically, see bigger picture, yet still be hands-on

·University degree (min. Bachelor; ideally PR, Marketing, Communication or related field)

·5+ years working experience of in fast-paced Western or multi-national corporation

·Working experience with 4A agencies, or digital agencies is a plus

Special Requirements

·Work requires willingness to work a flexible schedule and occasional overseas travel

关于安索帕(isobar)

我们是一个致力于整合全球和大中华区行销广告经验，与信息技术背景之专业服务团队。我们存在目的目的是运用技术、营销的观点与创意，为中大型企业在网络上创造有效的商业概念及从事虚拟世界的品质建立。

Isobar全球在30多个国家有104个分公司，目前大中华地区营运据点有：上海，北京，台湾，香港分公司。

安索帕网络在大中华地区，主要服务的客户包括中国肯德基、可口可乐、康师傅方便面、汇丰银行、Nissan汽车、雅虎奇摩、eBay、爱迪达、飞利普、万事达卡、金百利、柯达、利乐包、塔可钟等。更是许多著名网络奖项的常胜军。

公司创办人的信条：

我不想在一家马马虎虎的公司上班，我想做一点不一样的事情
我希望每个人了解我们在做什么的时候都会有点尊敬我们的公司，因为我们敢做一些很难做但是创新的事情
我希望因为我们敢做一些不同的事所以为公司创造一个蓝海不用每天只在削价竞争
我希望我是和一群同样相信这件事的人一起工作

欢迎有同样信念的有志青年加盟！