某外资保险公司 公关经理（Team lead PR/CSR ）
上海任仕达人才服务有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-02-20
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语
- 职位月薪：20000-29999
- 职位类别：公关经理
职位描述
Position Title: Team lead PR/CSR
Department / Functional Area: Corporate Communications
Reports to: Head of Corporate Communications
Work Location: Shanghai, China
Geographical Responsibilities:
Position Objective: Enhance brand awareness, preference and customer experience through PR and CSR platform.
Roles and Responsibilities:
Corporate Communication Strategy (20%)
- To develop public relation strategy according to the Corporate Communication
strategy and align with business objective.
- Assist Corporate Communication Head to ensure the execution quality of
Corporate Communication strategy
PR Campaign Management (45%)
- Social Media platform development and virtual campaign design and execution
- Develop creative public relation initiatives according to PR and Corporate
communication strategy.
- Engage branch CMD and other related functions to execute PR campaigns.
- Monitor and ensure the achievement of campaign KPIs and execution quality.
- Prepare postmortem campaign report.
CSR Campaign Management (15%)
Work with PR/CSR analyst to execute corporate social responsibility projects.
Corporate Communication (20%)
- To ensure adherence to Communication Protocols to safeguard the
compliance of internal and external communication material.
- Proactively manage industry forum exposure and award recognition.
Communication Requirements
Internal – Marketing departments, HR, Channel, Branch CMD, IT 60%
External –PR Agency, NGO 40%
Most challenging – to balance interest between different internal and external
stakeholders to reach campaign and business objectives
Minimum Job Requirements:
. Education – University graduate or above. Marketing related major preferred
. Experience – 8+ years of related working experience with minimal 4 years in managerial role
. Certifications/licenses – Track record in public relation and marketing management, IMC experience is preferred.
. Special skills – Excellent language skills in Mandarin. Fairly good in English. Sense of business, creative and strategic thinking.
Good project management and communication skills.
Department / Functional Area: Corporate Communications
Reports to: Head of Corporate Communications
Work Location: Shanghai, China
Geographical Responsibilities:
Position Objective: Enhance brand awareness, preference and customer experience through PR and CSR platform.
Roles and Responsibilities:
Corporate Communication Strategy (20%)
- To develop public relation strategy according to the Corporate Communication
strategy and align with business objective.
- Assist Corporate Communication Head to ensure the execution quality of
Corporate Communication strategy
PR Campaign Management (45%)
- Social Media platform development and virtual campaign design and execution
- Develop creative public relation initiatives according to PR and Corporate
communication strategy.
- Engage branch CMD and other related functions to execute PR campaigns.
- Monitor and ensure the achievement of campaign KPIs and execution quality.
- Prepare postmortem campaign report.
CSR Campaign Management (15%)
Work with PR/CSR analyst to execute corporate social responsibility projects.
Corporate Communication (20%)
- To ensure adherence to Communication Protocols to safeguard the
compliance of internal and external communication material.
- Proactively manage industry forum exposure and award recognition.
Communication Requirements
Internal – Marketing departments, HR, Channel, Branch CMD, IT 60%
External –PR Agency, NGO 40%
Most challenging – to balance interest between different internal and external
stakeholders to reach campaign and business objectives
Minimum Job Requirements:
. Education – University graduate or above. Marketing related major preferred
. Experience – 8+ years of related working experience with minimal 4 years in managerial role
. Certifications/licenses – Track record in public relation and marketing management, IMC experience is preferred.
. Special skills – Excellent language skills in Mandarin. Fairly good in English. Sense of business, creative and strategic thinking.
Good project management and communication skills.
公司介绍
www.randstad.cn
联系方式
- 公司地址：梅园路77号
- 邮政编码：200070