北京 [切换城市] 北京招聘北京市场/营销招聘北京市场助理招聘

Marketing & Communications Executive

兰步婷上海贸易有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2014-02-19
  • 工作地点:上海-黄浦区
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:面议
  • 职位类别:市场助理  公关专员

职位描述

Key Accountabilities:

Marketing & Events:
  • Work closely with regional manager to ensure that the marketing and PR programs are in line with the product offering and brand image
  • Implement the agreed seasonal activities, programs and events with appropriate communication, and to work within planned budgets
  • Assist in the development of tactical partnership with non-competitive organizations for joint marketing programs
  • Assist in identifying and developing CRM plans, creating exciting and inspiring programs to retain and recruit new customer database
  • Coordinate with VM and regional manager on the seasonal creative schedules, ensuring optimum brand message through the execution of creative installations, and in accordance with brand guidelines
  • Liaise with any external PR agencies and local suppliers for the planning, installation and execution of special events, and the preparation and productions of seasonal marketing materials
  • Lead independently brand trunk show & trade events
  • Responsible for marketing intelligence & issue out on monthly basis "what's new in our market"


Media Relations

  • Build and develop relationships with the regional press publications, bloggers and stylist in order to maximize media exposure and lineage opportunities
  • Ensure editorial target is achieved on a monthly basis
  • Develop feature story ideas for the brand and pitch to media for placement in both local and regional media outlets
  • Compile monthly PR reports and all relevant post-events reports on a timely manner
  • Handle daily press requests including photo-shoots, product loans, brand information and interviews
  • Ensure media list are updated, monitor and prepare the monthly press clipping and valuation reports (weekly & monthly PR reports)
  • Build and maintain the media library and communications archives
  • Liaise with the HQ & HK team to gather seasonal brand even and press materials
  • Responsible for all PR release (traditional & digital)


Communications

  • Communicate with all local and international PR agencies, and the Brand Principal office ensuring that any issues are followed up promptly
  • Initiate regular marketing meeting highlighting priorities and upcoming events/ marketing activities to brand & sales team
  • Support online and social media development as required by the business unit
  • Responsible for liaising with HQ & local agency in regards of weibo (translation correction, Q&A, monthly reports), develop the weibo network
  • Handle both internal and external customers and confidential communications information with utmost discretion and in an efficient and polite manner

公司介绍

Christian Louboutin路铂廷于1991年在巴黎市中心创立了自己的同名品牌,设计师Christian Louboutin先生集艺术家与工匠于一身,打造夺目出众的鞋履设计,以其标识性“红底鞋履”享誉于世。继2014年推出Christian Louboutin Beauté美妆系列后,Christian Louboutin路铂廷目前在全球拥有160多家精品店,其产品包括男女鞋、手袋和小皮具。
目前,品牌在大陆地区的七个城市拥有13间直营店铺。我们诚邀有志之士加入我们的红底鞋大家庭!

联系方式

  • Email:PRC@peddergroup.com
  • 公司地址:Christian Louboutin 精品店