Marketing & Communications Executive
兰步婷上海贸易有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2014-02-19
- 工作地点:上海-黄浦区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:面议
- 职位类别:市场助理 公关专员
职位描述
Key Accountabilities:
Marketing & Events:
Marketing & Events:
- Work closely with regional manager to ensure that the marketing and PR programs are in line with the product offering and brand image
- Implement the agreed seasonal activities, programs and events with appropriate communication, and to work within planned budgets
- Assist in the development of tactical partnership with non-competitive organizations for joint marketing programs
- Assist in identifying and developing CRM plans, creating exciting and inspiring programs to retain and recruit new customer database
- Coordinate with VM and regional manager on the seasonal creative schedules, ensuring optimum brand message through the execution of creative installations, and in accordance with brand guidelines
- Liaise with any external PR agencies and local suppliers for the planning, installation and execution of special events, and the preparation and productions of seasonal marketing materials
- Lead independently brand trunk show & trade events
- Responsible for marketing intelligence & issue out on monthly basis "what's new in our market"
Media Relations
- Build and develop relationships with the regional press publications, bloggers and stylist in order to maximize media exposure and lineage opportunities
- Ensure editorial target is achieved on a monthly basis
- Develop feature story ideas for the brand and pitch to media for placement in both local and regional media outlets
- Compile monthly PR reports and all relevant post-events reports on a timely manner
- Handle daily press requests including photo-shoots, product loans, brand information and interviews
- Ensure media list are updated, monitor and prepare the monthly press clipping and valuation reports (weekly & monthly PR reports)
- Build and maintain the media library and communications archives
- Liaise with the HQ & HK team to gather seasonal brand even and press materials
- Responsible for all PR release (traditional & digital)
Communications
- Communicate with all local and international PR agencies, and the Brand Principal office ensuring that any issues are followed up promptly
- Initiate regular marketing meeting highlighting priorities and upcoming events/ marketing activities to brand & sales team
- Support online and social media development as required by the business unit
- Responsible for liaising with HQ & local agency in regards of weibo (translation correction, Q&A, monthly reports), develop the weibo network
- Handle both internal and external customers and confidential communications information with utmost discretion and in an efficient and polite manner
公司介绍
Christian Louboutin路铂廷于1991年在巴黎市中心创立了自己的同名品牌,设计师Christian Louboutin先生集艺术家与工匠于一身,打造夺目出众的鞋履设计,以其标识性“红底鞋履”享誉于世。继2014年推出Christian Louboutin Beauté美妆系列后,Christian Louboutin路铂廷目前在全球拥有160多家精品店,其产品包括男女鞋、手袋和小皮具。
目前,品牌在大陆地区的七个城市拥有13间直营店铺。我们诚邀有志之士加入我们的红底鞋大家庭!
目前,品牌在大陆地区的七个城市拥有13间直营店铺。我们诚邀有志之士加入我们的红底鞋大家庭!
联系方式
- Email:PRC@peddergroup.com
- 公司地址:Christian Louboutin 精品店