北京招聘

Prime Function

To define, develop and execute the strategic marketing plan in order to drive growth and increase ADInstruments’ customer base.

基本职责：

设计、制定并执行公司市场营销战略计划，以促进公司发展、吸引更多客户。

Key Responsibilities

主要职责

· Define, develop and execute the annual regional strategic marketing plan through gathering and analyzing market research data.

· 通过收集、分析市场研究数据，设计、制定并执行年度地区市场营销战略计划。

· Determine an efficient marketing mix for ADInstruments, including various marketing campaigns and initiatives, events, sales tools, public relations and partner marketing.

· 为公司设计有效的综合营销策略，包括各种营销活动、营销创意、事件营销、销售工具、公关以及营销合作。

· Develop an understanding of current and future market trends that may impact ADInstruments sales.

· 对当前及未来市场走向进行了解，以提高公司的销售业绩。

· Contribute to ADInstruments’ product development and marketing strategy through the collection and analysis of market research data to identify target markets for future potential growth.

· 通过收集、分析市场研究数据，促进公司的产品开发以及营销战略的制定，为未来的发展确定目标市场。

· Define customer segmentation and target groups.

· 进行客户细分并确定目标群体。

· Assess customer needs and requirements for defined segments and target accordingly.

· 根据已有的客户细分及目标群体信息对客户需求进行评估。

· Understand buying pathway of different customers.

· 了解不同类型客户的购买途径。

· Define product promotion and positioning for defined segments.

· 确定针对不同客户群体的产品推销和定位策略。

· Define appropriate conferences, workshops, publications, collateral and advertising to market ADInstruments and drive awareness and growth.

· 为提高公司知名度、促进公司发展，适时策划各种宣传活动，包括会议、研讨会、出版物、间接形式以及广告。

· Be the advocate for the customer requirements to ADInstruments.

· 作客户诉求的代言人。

· Create an annual campaign plan with budget and expected ROI.

· 制定包括预算和预期ROI的年度营销活动计划。

· Define ROI for all campaigns.

· 确定所有营销活动的ROI。

· Provide regular feedback to head office on product requirements for local markets, including product specifications, functionality, pricing and translation needs.

· 定期向总部汇报各地市场对产品的具体需求，包括产品规格、产品功能、价格及翻译需求。

· Prepare annual sales budgets in conjunction with General/Regional Managers and Sales Managers.

· 与总经理/区域经理和销售经理合作制定年度销售预算。

· Spend a significant portion of time in the territory developing and maintaining relationships with customers and determining their needs.

· 着重于区域发展、维护与客户的关系并确定客户需求。

· Attend conferences and trade exhibitions to gain insight in to market dynamics, research and education trends and competitive activity.

· 参加会议和贸易展览会，以了解市场动态、科研/教育走向以及市场竞争性活动。

· Prepare and execute local product launches and report on expectations of market size, market uptake, market share and expected budgeted sales.

· 准备并实际操作地方的产品发布；就市场规模预期、市场吸收、市场占有率以及预期预算销售额进行汇报。

· Collaborate and communicate effectively with local and global Training and Support and Product Management teams.

· 与地方/全球“培训、支持、产品管理团队”合作并进行有效交流。

· Collaborate with the Global Marketing team to establish brand identity and prepare marketing material and communications.

· 与全球营销团队合作树立品牌形象、制定营销材料以及交流策略。

· Train marketing staff to ensure continual improvement in capability, knowledge, service and performance.

· 对营销人员进行培训，以确保营销人员在能力、知识、服务和工作表现方面不断进步。

· Monitor performance and development needs of marketing staff.

· 对营销人员的工作表现与发展需求进行监督管理。

· Establish and maintain effective working relationships with members of the ADInstruments team.

· 与埃德仪器公司团队的成员建立并保持高效的工作关系。

· Other related tasks as required.

· 其它一些相关职责要求。

Relationships

关系

Directly Responsible to: Regional/General Manager

直接上司：区域/总经理

Functional Relationships with: CMO

Global Marketing team

ADInstruments local and international staff

Customers

工作关系：市场总监

全球营销团队

埃德仪器公司国内外员工

客户

Expected Outcomes

预期成果

· Marketing activities are completed effectively and efficiently, following global guidelines.

· 遵循国际规则高效开展营销活动。

· Customer relationships are maintained and improved through exceptional customer service.

· 通过卓越的服务保持并改进与客户的关系。

· Budgets are well managed and adhered to.

· 有效管理预算，坚持预算约束。

· Reporting is of a high quality and administered in a timely manner.

· 及时进行高质量的汇报活动。

· Company processes are adhered to and improved through innovative thinking.

· 严格遵循公司规程；通过创新思维改进公司规程。

Person Specification

职位要求

· A tertiary qualification in science.

· 理科大专学历。

· Significant marketing management and/or sales experience.

· The ability to use the Adobe Creative Suite would be an advantage.

· 会Adobe Creative Suite者优先。

· 丰富的营销管理和/或销售经验。

· A background in creating scientific marketing, promotional or educational content would be an advantage.

· 具有创建科学营销计划的背景。计划中包括促销或教育内容者优先。

· Excellent communicator with the ability to motivate and effectively engage with staff and customers.

· 良好的沟通能力，能与同事及客户进行有效沟通、互动。

· Proven experience creating marketing plans, conducting market analysis and identifying new opportunities.

· 拥有制定营销计划、进行市场分析、发现新的机遇等方面的经验。

· Highly motivated self-starter, with the ability to think innovatively and work independently.

· 积极主动；具备良好创新思维及独立工作能力。

· Good leadership and motivational skills.

· 良好的领导能力以及激励技巧。

· Ability to delegate tasks in a manner that makes the best use of individual team member’s skill set.

· 能有效分配工作，发挥每个团队成员的能力。

· Demonstrated organizational and time management skills.

· 良好的组织和时间管理能力。

· Strong relationship and networking skills.

· 良好的人际沟通能力。

· Commercially astute with strong negotiating skills.

· 具有商业洞察力和突出的谈判能力。

· A high level of business acumen.

· 突出的商业敏锐性。

· Ability to work with people across different cultures and nationalities.

· 能与来自不同国家和文化背景的人共事。

· Ability to work effectively under pressure.

· 能承受各种工作压力。

· The drive and commitment to achieve personal and company goals.

· 对实现个人及公司发展目标充满热情。

· The ability and willingness to travel both domestically and internationally.

· 能够在全国各地或赴国外出差。

 
公司简介
ADInstruments 是一家世界***的生物信号数据采集和分析系统制造商，公司总部设于新西兰，在全球设有数十家分支机构和授权经销商。公司致力于生产和开发用于生命科学研究及教学的数据采集和分析系统，旨在为客户提供高质量的仪器和优质的服务。 本公司产品于1996年进入中国市场,埃德仪器国际贸易(上海)有限公司是澳洲 ADInstruments 在中国大陆地区设立的的全资子公司，在中国大陆已有数百家用户，主要是各知名大学院校和研究机构。作为生产商在中国设立的独资子公司，埃德仪器国际贸易(上海)有限公司能为用户提供与经销商完全不同等级的完善的售后服务。

ADInstruments Shanghai Trading Co., Ltd is a Wholly-owned subsidiary company of ADInstruments Pty Ltd, Australia and base in Shanghai. The main product of the company is PowerLab Data Acquisition System, and it is widely used in basic medical and life science for research and education. ADInstruments Sales offices are all over the world, and the products are popular with thousands of customers since 1997, and became gold standard of Data Acquisition System. PowerLab Data Acquisition System was used in all Top Medical/Life science universities in mainland of China for different applicant of life science.