北京招聘

Position Description:

1. Selection of styles and pricing
1) Each season choose which styles and in which quantities to order for and sell on our website.
2) Propose a pricing and discount policy for the season, and special operations or promotions during the season, to be validated by the Commercial Department.

2. Integration of product sheets (pictures and descriptions)
1) Each season, plan the photo-shootings with the BIC.
2) Each season, plan the writing of the titles, short and long descriptions, simplified url, and meta-description for all styles/products, and file names and alt tags for all pictures (or videos if relevant). These descriptions must be SEO oriented (cf. point 1.4).
3) Importation of these texts and descriptions in PRESTASHOP, the Ecommerce solution used for our website.

3. Design of the website
1) Frequent update of the home page: the home page main pictures should be changed at least every month.
2) These pictures must be approved by the BIC.

4. Search Engine Optimization (SEO)
1) In collaboration with the Digital Marketing Manager, the E-CM should seek:
Constant Update and improvement of the content (text description and meta-description) of the website: targeting key-words, include the targeted key-words within the content of the website, structure the text or content (with H1, H2…), rewritten (simplified) urls, internal links within the product descriptions, new pages of content to be proposed every year.
2) Constant improvement of the popularity of the website: number of external backlinks redirecting to the website, etc.
3) Technical improvement of the website: structure (categories), internal linking, loading time, Baidu integration (snippets…)
4) Social media linking (Weibo)

5. Search Engine Marketing (SEM)
In collaboration with the Digital Marketing Manager, the E-CM can also decide to pay traffic on Baidu (search engine Marketing) in order to improve the actual results of the Eshop.

6. Daily or weekly animation of the website, using the modules
1) New products can be changed, Promotional items can be changed, Featured products can be changed, Within the categories, the order of styles/pictures can be changed.
2) All these functionalities (modules) give the possibility to animate the website so that the visitors and clients find an interest to come back and stay. The Eshop Manager can add new functionalities to the website if relevant.

7. Maintenance and evolution of the website
1) The E-CM has to make sure (in collaboration with the webmaster) that the website runs and works well from a technical point of view.
2) Avoid any interruption or crash of the website, and if any interruption ensure a quick recovery; Maintenance of Prestashop; Maintenance of the server; Regular checks of the loading time; Avoid dead links or /404 pages.

8. Analytics
1) Using Tongji Baidu or other relevant tools (Alexa.com for instance), and in collaboration with the Digital Marketing Manager, the E-CM should follow up the popularity and efficiency of the website, and make sure these numbers improve in the long run:
Number of unique visitors / Traffic;
Proportion of new or returning visitors;
Source of traffic: search engines, affiliation, other referring sites, paid traffic (SEM), direct connections, emails or sms;
Bounce rate;
Number of orders;
Turnover.
2) The E-CM can define realistic objectives for the Digital Marketing Manager regarding these numbers, and help him achieve them.

9. Reporting
The E-CM must report his results on a monthly basis with a written report.

Position Requirements:
1. Required Education Background & Specialty
Commercial and / or Computer related background.

2. Years of Working Experience
At least 6 years involved in E-commerce. Must have managed a TMALL Eshop, and have experience and skills in managing an self-owned Eshop.

Strong understanding of the E-Commerce sector and how it can be used to support and develop a brand.

3. Language Skills
Mandarin, Cantonese, English.
Fluent spoken and written English is a must-have.

4. Computer Skills
1) Good Excel and Powerpoint skill.
2) Proficient in PhotoShop, Illustrator, InDesign would be nice to have.
3) Some knowledge and understanding of the development (html, php) would be nice to have.

5. Integrated Ability
1) Strategic: able to define and respect strategy guidelines, and analyze results of this strategy.
2) Project leader: able to coordinate projects, meet deadlines in a timely way and take quick action when dealing with emergency.
3) Reactive and fast to react: able to react and adapt very quickly to new needs or situations.
4) Fast learner, able to work with an unprompted follow-through and cope with high pressure.
5) Analytical: select the most efficient ways and tools to drive traffic,visibility,and sales. Analyze past campaigns,pros and cons,successes and failures.
6) Diligent and detail-oriented.

6. Professional experience & working skills
1) Experience of budgeting,reporting,analysis (Excel,PowerPoint).
2) Good working knowledge of SEO,SEM and web analytics to evaluate online web traffic.

梦特娇品牌于1880年在法国成立，代表着法式优雅、顶尖技术、一流质量与现代时尚。
梦特娇共有三个系列产品。MONTAGUT、MONTAGUT LATITUDE以及亮丝系列。MONTAGUT作为品牌核心系列，主打商务型男装，产品包含西装、衬衫、大衣、羊绒衫、针织衫、羽绒服等，是都市成功***衣橱里的必备选择。MONTAGUT LATITUDE主打***休闲系列产品，作为年轻活力及紧贴潮流时尚的副线品牌，备受年轻***的喜爱。亮丝系列源于品牌悠久的历史，用料讲究，做工精致，是衣橱里必备的经典潮流单品。
经过一个多世纪的历史，梦特娇从南法的小村落，逐步扩展到亚洲市场。为了更好的发展中国业务，于2007年成立了广州梦特娇商业有限公司。时至今日，梦特娇在中国已拥有超过3000个销售网点。
企业核心价值观：责任感，相互信任，团队协助，注入激情，开放精神
天猫旗舰店：montagut梦特娇服饰旗舰
梦特娇官网：***************
微信公众号：MONTAGUT梦特娇
梦特娇官方微博：****************/parismontagut

福利待遇：
1.五险一金，补充商业保险
2.10-15天带薪年假。
3.年度体检
4.丰富的生日福利，节日礼包
5.丰富的学习培训计划
6.公司为优秀的员工每年制定合理的晋升和调薪计划。

工作地点：
办公室—广州越秀区区庄地铁站（E出口），出站步行5分钟。（区庄新大新百货旁）
仓 库—佛山市南海区平洲三山西桥角普洛斯（三山）物流园。