北京招聘

Marketing Director (China)

Location: Beijing/Shanghai, China

Report to: VP, Global Consumer Marketing

Position Summary

The Marketing Director reports to Global Consumer VP, based in Shanghai or Beijing.

Participate actively as a member of the executive management team, be responsible for leading China marketing function (PR, e-marketing, partnership marketing, promotion & event) and ensuring that marketing and sales objectives are met.

Key Responsibilities

• Contribute to overall business strategy formulation and execution, particularly in the area of marketing mix, brand communication, competitor analysis and customer insight in China;
• Work with global marketing team to create a marketing strategy for the China region, followed by implementation and success evaluation on a local level;
• Work with global marketing team closely to make sure all communication in China follow the guidance and standard of the global branding and communication strategy;
• Develop specific plans and initiatives on all levels: channel, category promotions. Plans to include all aspects of the marketing mix, digital and direct marketing, as well as measurement of efficiency;
• Redefine performance metrics and rewards systems for the local marketing team;
• Gather and analyze market intelligence, identify ways to capitalize on trends. Develop and maintain a SWOT matrix of competing brands and companies;
• Assume responsibility for the marketing budget and improve overall cost control. Develop budgets plan and identify best practices via ROI validation;
• Ensure that the marketing team stays in direct touch with the market via field trips and key customer visits;
• Supplier relationship management, including regular communication and reporting;
• Consumer PR and communication etc.;
• Regular travel to regional offices and suppliers will be required.

Education & Experience Requirements

• 12+ years marketing experience in comparable industries, 4 years in a senior management position;
• Ability to plan and manage at both strategic and operational levels;
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives;
• Provides personal leadership through example;
• Ability to work collaboratively with colleagues and staff to create a result driven, team oriented environment;
• Strong strategic planning and analysis skills in sales, marketing,and business strategy. Numbers-oriented, excellent attention to details;
• Effective public speaking skills and presence;
• Fluent in Chinese and English.

有意者请将最新中英文简历及近照发送至 recruit.sh@dfs.com

DFS环球免税集团，奢侈品旅游零售业的行业领导者，拥有超过50年的行业经验！成立于1960年的DFS环球免税集团发展至今在全球已拥有超过150家店面。今天的DFS，年销售额超过二十亿美元，在14个国家和地区的18个机场运营着43家特许经营店，14家大型市内专营世界精品的免税店，员工总数超过6500人，其中200位采购专家在全球范围内搜寻着最优质的商品。

1997年，LVMH获取DFS 62%的股份，从而使DFS以无可比拟的优势进入其旗下各顶级品牌。2004年，DFS将全球总部迁至香港，以便我们更加接近在亚太地区和中国大陆最有价值的市场，更好地实现我们对于这个地区消费者的承诺和未来市场的开发。

DFS高效率的店铺运营，众所周知的高水准个性化服务，100%全球范围品质保证无不证明着我们对于消费者的承诺：您的满意就是我们最重要的目标！DFS无可比拟地拥有众多奢侈品零售品类中最顶级的品牌，超过25个美容品牌，15个奢侈表类，25个奢侈精品。我们和75个品牌建立着良好的合作关系，这一数目每年都随着我们不断引进的新兴品牌而增长，使得DFS各地店铺内都拥有当今最时尚最热门的品牌及商品组合。

海南迪丰零售有限公司是由香港DFS公司在中国海南省海口市投资的外商独资企业。2005年伊始，DFS和海南美兰国际机场签署协议，取得了新、旧国内候机楼商品零售的独家经营权，并接管了原海口机场免税品公司的6家百货商店，逐一重新进行了装修。现在我们在海口机场经营三类商店：百货店、奢侈品店及租赁店。

DFS, the market leader in the Luxury Travel Retail industry, is now with over 50 years of experience! Founded in 1960, DFS has grown to over 150 stores worldwide. Today, DFS operates 43 airport concessions in 18 airports, and over 14 downtown stores, operating in 14 countries or territories.

DFS employs over 6,500 employees, with 200 expert buyers sourcing the finest products around the globe. With LVMH acquired a 62% stake in DFS, DFS has gain unparalleled access to the LVMH brand portfolio. In 2004, DFS moved its worldwide headquarters to Hong Kong to be closer to our most valuable markets in Asia Pacific and Mainland China, strengthening our commitment to the consumer and development of future markets in the region.

DFS executes in its stores with operational excellence, and is known the world over for the high level of service and individual attention our customers receive, our 100% worldwide guarantee stands as a testament to our commitment that customer satisfaction is our most important goal. DFS has unparalleled access to the world’s finest brands across all luxury retail categories. We have access to over 25 Beauty brands, over 15 Luxury watch makers, and more than 25 Luxury branded boutiques. We posses over 75 brand relationships, and are continuing to grow that number by introducing emerging brands every year, keeping DFS stores and assortments fresh with today’s hottest brands and products.

Hainan DFS Retail Company Limited is the subsidiary of DFS Hong Kong Limited, a wholly foreign owned enterprise (WFOE) registered in Haikou city, Hainan province. In 2005, DFS signed off a contact with Hainan Meilan International Airport (HMIA) for operating and managing all the retail facilities in the existing and new extension domestic passenger terminal. We took over six grocery shops from HMA as of March 15, 2005 and renovated the stores one by one. Now we have three different types of stores in the airport, i.e. grocery, luxury and lease shops.