E-Business Director - 深圳/北京
北京励德展览有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2013-12-05
- 工作地点：深圳
- 招聘人数：1
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展总监
职位描述
Overall Responsibility:
To be responsible for the total E sales revenue for RXGC, including but not limited to the commercial and technical e-business strategy for all business units and identifying e-business models to enhance e-revenue. He/ She will also ensure a smooth roll out of the platform NOVA and a holistic approach of the e-business strategy in commercial, marketing and brand awareness terms.
Responsibilities:
1. To achieve 100% of sales target for E-Revenue in China and working with respective VPs and PDs in putting together the commercial approach for achieving the target for each cluster.
2. To propose sales strategy paper (both short-term and long-term), setting sales milestones, sales forecast, monitor sales activities for driving E-revenue.
3. To specify and define the range of standardized online products to embed them in RXGC events, this includes: Detailed specification of wide range of online products such as banners, directory packages, lead generation, matchmaking, keywords and e-newsletters etc.
4. Work with the e-revenue team to design product packages and bundle of online and offline products and set pricing structure
5. Understand the customers’ needs by meeting customers face to face together with the sales team and provide sales training to sales team to sell E products effectively by providing training material (including unique selling points, key strengths of the products).
6. Work with the e-marketing manager to create an online communication and marketing strategy to promote online products internally and externally that includes: Brochures, E-media kits and marketing plan.
7. Working with the sales team in providing good promotional materials that is easy for customers to understand the positioning and the benefits of the online products.
8. To understand trends and new online products and to monitor competitor activities in “e”
9. To identify and develop new partnership with new online e-revenue partners for new business development, add value to our current products and extending our sales network. Understand new e-products and hot-selling items that will drive e-revenue.
10. To oversee and manage the NOVA roll out plan for all business units and to manage resources and ensure all sites will go life at the required time in the single show cycles. Bugs and problems will be reported in a proactive way back to NOVA team in order to find quick and smart solutions.
11. To ensure that all websites are reflecting e-minimum standards and are minimum as good or better than our competitor websites. Roll out best practice products, navigation structure and website structure across all business units
12. To prepare and submit accurate and timely monthly reports.
Qualifications:
1. Commercial savvy and solid understanding of Chinese customers in their needs for e-products
2. Excellent understanding of online business models, information and knowledge management
3. Good general knowledge about the economy and business world and an analytical mind
4. Knowledge of Online platforms, CMS systems and newsletter platforms
5. Degree from a recognized University with extensive sales/marketing experience with min. 5 years’ leadership in selling online products
6. Good command of written English and Chinese.
7. Creative and strategically thinking.
8. Mature, excellent inter-personal communications and presentation skill.
9. Persuade and influence the key stakeholders to drive through the required changes
10. Managing resources in different offices, planning and managing complex roll out plans
11. Require traveling extensively within China.
To be responsible for the total E sales revenue for RXGC, including but not limited to the commercial and technical e-business strategy for all business units and identifying e-business models to enhance e-revenue. He/ She will also ensure a smooth roll out of the platform NOVA and a holistic approach of the e-business strategy in commercial, marketing and brand awareness terms.
Responsibilities:
1. To achieve 100% of sales target for E-Revenue in China and working with respective VPs and PDs in putting together the commercial approach for achieving the target for each cluster.
2. To propose sales strategy paper (both short-term and long-term), setting sales milestones, sales forecast, monitor sales activities for driving E-revenue.
3. To specify and define the range of standardized online products to embed them in RXGC events, this includes: Detailed specification of wide range of online products such as banners, directory packages, lead generation, matchmaking, keywords and e-newsletters etc.
4. Work with the e-revenue team to design product packages and bundle of online and offline products and set pricing structure
5. Understand the customers’ needs by meeting customers face to face together with the sales team and provide sales training to sales team to sell E products effectively by providing training material (including unique selling points, key strengths of the products).
6. Work with the e-marketing manager to create an online communication and marketing strategy to promote online products internally and externally that includes: Brochures, E-media kits and marketing plan.
7. Working with the sales team in providing good promotional materials that is easy for customers to understand the positioning and the benefits of the online products.
8. To understand trends and new online products and to monitor competitor activities in “e”
9. To identify and develop new partnership with new online e-revenue partners for new business development, add value to our current products and extending our sales network. Understand new e-products and hot-selling items that will drive e-revenue.
10. To oversee and manage the NOVA roll out plan for all business units and to manage resources and ensure all sites will go life at the required time in the single show cycles. Bugs and problems will be reported in a proactive way back to NOVA team in order to find quick and smart solutions.
11. To ensure that all websites are reflecting e-minimum standards and are minimum as good or better than our competitor websites. Roll out best practice products, navigation structure and website structure across all business units
12. To prepare and submit accurate and timely monthly reports.
Qualifications:
1. Commercial savvy and solid understanding of Chinese customers in their needs for e-products
2. Excellent understanding of online business models, information and knowledge management
3. Good general knowledge about the economy and business world and an analytical mind
4. Knowledge of Online platforms, CMS systems and newsletter platforms
5. Degree from a recognized University with extensive sales/marketing experience with min. 5 years’ leadership in selling online products
6. Good command of written English and Chinese.
7. Creative and strategically thinking.
8. Mature, excellent inter-personal communications and presentation skill.
9. Persuade and influence the key stakeholders to drive through the required changes
10. Managing resources in different offices, planning and managing complex roll out plans
11. Require traveling extensively within China.
公司介绍
关 于 励 展
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn