市场传媒经理-北京朝阳悠唐皇冠假日酒店(职位编号:Hotel03108)
六洲酒店管理(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游 餐饮业
职位信息
- 发布日期:2012-08-05
- 工作地点:北京-朝阳区
- 招聘人数:若干
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:媒介经理
职位描述
City:北京市朝阳区三丰北里3号
职位描述
What is your passion? Whether you are into tennis, shopping or karaoke, at IHG we are interested in you.
Crowne Plaza Beijing Chaoyang U-Town is an upper, upscale internationally branded & managed hotel in a central location by the East 2nd Ring Road.
It is located close to the CBD, the Embassy district, many shopping centres, corporate headquarters, the Sanlitun entertainment precinct & easy access to the Beijing Subway Line 2.
The hotel’s 5-star facilities are complemented by exceptional Conference & Events facilities, including a pillar less ballroom, a wedding chapel & a variety of flexible meeting spaces.
KEY RESPONSIBILITIES
Job Summary – (Role Summary)
· Produces a Public Relations Plan which promotes and maintains good public relations in order to
maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating
and participating in all Public Relations activities.
Essential Duties and Responsibilities – (Key Activities of the role)
· Develops a public relations programme for the hotel based on its marketing goals. Liaises with
Marketing in targeting specific markets and developing the public relations strategies to reach these
markets
· Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison
with media to promote good publicity and counteract bad publicity.
· Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs
and media to promotional activities; prepares and issues press releases
· Establishes sales leads from the study of magazines, newspapers and form personal contacts;
coordinates sales leads with Banqueting and Sales Departments
· Disseminates corporate press releases to appropriate local trade and consumer media
· Establishes a programme for sending promotional news to trade publications on a regular basis
releases covering special events, promotions, etc.
· Prepares promotional press releases on personalities among guests and employees of the hotel and
on newsworthy events in the hotel
· Provides information to other departments on activities within and outside the hotel which may be
useful when dealing with guests
· Accepts clients and media complaints, requests, and inquiries and coordinates handling with
departments concerned
· Coordinates all activities with the Sales Manager
· Maintains good public relations by extending personalized service to VIPs. e.g. following up on
reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter
to VIP guests
· Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
· Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides
same to General Manager, other departments, other hotels, corporate public relations, as appropriate
· Maintains mailing list/contact file
· Maintains hotel photo file
· Liaises with Human Resource Manager on matters affecting corporate image
· Develop hotel gifts and giveaways
· Builds profile within local market place through attendance at various events and local market place
· Co-ordinates hotel photography when required
· Monitors awareness of competitor activities and use information when developing strategies
· Plans and coordinates sponsorship activities
· Works with superior on manpower planning and management needs
· Works with superior in the preparation and management of the Department’s budget
职位资格和技能
REQUIRED QUALIFICATIONS
Required Skills –
· Demonstrated ability to interact with customers, employees and third parties that reflects highly on the
hotel, the brand and the Company.
· Problem solving, reasoning, motivating, organizational and training abilities.
· Proficient in the use of Microsoft Office
· Good writing skills
Qualifications –
· Bachelor’s degree in Mass Communications or related field.
Experience –
· 3 years of relevant experience or an equivalent combination of education and work-related experience.
公司介绍
现在就递上你的简历,申请你在洲际的职业生涯!