北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Marketing Manager

上海艾萨肯企业管理咨询有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)  中介服务

职位信息

  • 发布日期:2013-11-16
  • 工作地点:北京
  • 招聘人数:若干
  • 职位类别:市场/营销/拓展经理  

职位描述

JOB PURPOSE

? Plan and deliver the attraction pre-opening marketing plan across all disciplines, including pricing, media, PR, online, and Trade, against commercial and financial results in line with business objectives.
? In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the Attraction to achieve volume and SPH through consumer and trade sales channels.
? Identify audience insight and increase market share across key audiences to drive visits and maximise opportunity for repeat visits through effective guest experience, annual pass sales and product development.
? Plan and ensure effective delivery of site PR, promotions, advertising, online, direct marketing and Trade Sales plan in line with target audience, measured ROI and overall Attraction brand plan.
? Work with Central Marketing /Brand Manager to ensure all activity is completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.
? Work with General Manager and Finance Manager to determine monthly forecasts for annual admissions, yield and revenue budget across all channels and review on a regular basis in line with attraction performance.
? Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximise guest satisfaction scores.
? Provide effective marketing reports to General Manager and Leadership team detailing marketing activity, effectiveness and ROI.
? Provide monthly forecasts for admissions volume, SPH and revenue and adjust marketing activity as required to ensure budgeted revenue and admissions across all channels.
? Drive online sales through online activity and work with brand manager to maximise efficiency of website from traffic to conversion.

公司介绍

Focus enables us to explore further and deeper.
专注使我们更长远,更深入。
 
About ISK

ISK (Isaac & Kenneth Associates) is one of the pioneers and most competitive consulting firm in North Europe,which covers the business of investment, management consulting and staffing service. With its well-established infrastructures and unique people development system, ISK works as an outstanding platform for industry-focused search organizations. Currently, ISK has already brought its executive search division to China and the following step will be management consulting and investment divisions.
ISK (Isaac & Kenneth Associates)是北欧最具影响力的咨询机构,业务覆盖投资,管理咨询以及人才服务。凭借其成熟的各项基础设施,管理机制及独特的人才发展机制,ISK 为其旗下特定行业的人才服务团队提供杰出的基础平台。ISK 已经将旗下的中高端人才服务-猎头机构引进中国,并将陆续在未来的几年里引入管理咨询和投资等事业部。

About ISK staffing service (关于 ISK-人才服务事业部)

ISK staffing service division is one of ISK's most important industry-focused search organizations. With its China headquarter in Shanghai, over 50 professionals in China, ISK staffing service division specializes in providing premium recruiting solution to our customers;
ISK 人才服务事业部是 ISK 最重要的专注于细分行业的咨询机构之一,中国总部设在上海,在全国有超过 50 人的专业招聘团队,专注于为客户提供中高端人才招聘解决方案。
Our aim is to be the most competitive search organization. We believe "competitiveness" means our capability to add tangible value to our clients.
我们的目标是成为行业中最具竞争力的猎头机构。我们相信“竞争力”意味着我们能为客户切实带来的增值能力。

www.isaac-kenneth.com

联系方式

  • 公司地址:上班地址:上海市徐汇区中山西路1800号兆丰环球大厦7楼A1座