北京 [切换城市] 北京招聘北京市场/营销招聘北京市场通路专员招聘

Trade Marketing Specialist 市场通路主任-合肥

科勒(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2013-11-28
  • 工作地点:合肥
  • 招聘人数:1
  • 学历要求:本科
  • 职位类别:市场通路专员  市场企划专员

职位描述

RESPONSIBILITIES


? Report to Associate Trade Marketing Manager and assist in planning and leading promotional activities of bathroom fixtures and fitting products in the region, with specific focus at retail and trade channels.

? Develop marketing strategies and support programs in the Region to drive sales and promote Kohler brand leadership in the following areas:

? - at retail channels including showrooms and home center outlets.

? - trade customers and influencers including distributors, designers etc.

? - assist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level.

? Collaborating with regional / area sales manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.

? Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.

? Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.

? Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.

? Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.

? Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.

? Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.

? Assist Market Research team in carrying out research and survey at channel level.

? Assist in carrying out ad hoc promotions and marketing programs as assigned by the Trade marketing manager to support the company’s marketing strategies and achieve set business objectives within a specific time frame.

? Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Trade marketing manager.

? Travel to other cities in the region will be required.




RELATIONSHIPS AND CONTACTS


? Direct report to Associate Trade Marketing Manager of Kohler China

? Frequently contacts with the Regional / Area Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of Kohler China.

? Contact with Market Research and other functional managers as needed.

? External contacts: distributors, agencies, vendors




EDUCATION AND EXPERIENCE REQUIREMENTS


? University graduate in business related disciplines

? With a minimum of 3-4 years solid management experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC

? With a sound knowledge and solid experience in trade marketing and retail merchandising

? Excellent communication skills to work with people at all levels and from various backgrounds

? Excellent command of written and spoken English and Chinese

? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision

? Pleasant, mature, self-motivated, results-oriented

? A team player and with good organization skills

? Willing to travel when required by business

公司介绍

科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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联系方式

  • Email:nanchang@kohler.com.cn
  • 公司地址:江干区环站东路777号东站西子国际B座509-510室
  • 电话:15201917582