北京招聘

Job position: Marketing Director
Report to: CEO

Responsibilities:
1. Be responsible for all consumers directed marketing and communications for the company, brand awareness and brand building, as well as certain non-traditional sales channels.
2. There are four main areas of responsibilities each with their manager, specialist or supervisor: Customer Life Cycle Management and Customer Service, New Member Recruiting and New Store Grand Opening Campaigns, Advertising Production, and Brand Marketing.
(1) Customer Life Cycle Manager whose responsibility is to understand our customers’ needs at every stage of pregnancy and each month after birth until five years of age. We then
Measure our progress of satisfying each customer at each stage and report on stores’ sales ability. Also included under this manager is the call center and the catalog distribution channel handling phone sales, IM support, and customer service. The call center also conducts ad hoc surveys to support the company’s objectives.
(2) The Recruiting Supervisor is responsible for recruiting new customers primarily of the store channel. This includes Grand Opening campaigns, hospital recruiting, and creating weekly targets for the stores based on their walk-in traffic.
(3) The Advertising Specialist has a team of four designers who produce printed materials such as DM’s, handouts and in-store POP. They are responsible for cost control for all print materials as well as measuring the cost effectiveness of each campaign.
(4) Brand Marketing and PR which consists of promoting Mama’s Goodbaby as a retail brand, trade marketing with activities and events at the store level, advertising and marketing for our exclusive import brands, and the production of video advertising both for our store and import brands.

Requirements:
1. Bachelors or Masters degree in a related field
2. 8 years plus related working experience in retail
3. Strong consumer focus
4. Highly motivated to create sales and improve awareness
5. Responsive to market changes and trends
6. Highly organized to keep team aligned and on target
7. Ability to conduct business both spoken and written in English

好孩子集团-Goodbaby Group
好孩子集团创立于1989年，为全球领先的耐用儿童用品公司、中国领先的母婴产品分销零售商。业务包括在全球范围从事耐用儿童用品的研发、制造和销售，以及在中国从事母婴产品的分销和零售，是中国乃至世界儿童用品行业的重要成员。

公司使命：改善儿童生存环境、提高儿童生活品质
公司理念：创造价值、合作共赢
公司愿景：一个世界级的、受人尊敬的公司

好孩子集团具有国际化的运营资本和遍布世界的销售网络。我们的产品销往包括美国、欧洲、日本在内的全球70多个国家和地区。

好孩子集团工业园区主要位于江苏省昆山经济开发区陆家镇，占地面积共约1800亩。拥有目前世界上较大的婴儿车厂、儿童自行车厂、电动车厂，童装厂，运动器材厂。拥有世界一流的生产制造设备和管理体系，现拥有约16000名员工。


隶属于好孩子集团中国市场的“妈妈好孩子”事业部，为一站式母婴用品专业零售商，为孕妇及婴幼儿母亲提供全线的产品及周到的服务。我们的目标是成为消费者购买宝宝产品的首要选择，母婴零售行业认可的市场领先者及顾客心中宝宝产品的权威。

公司网站www.mamabb.com

好孩子集团的业务正以平均每年30%以上的速度成长，我们真诚的欢迎热爱儿童事业发展的有识之士加入到好孩子集团这个大家庭中来！