北京招聘

Company Info:

www.amnetgroup.com

AMNET is the Aegis Trading Desk.

With the emergence of DSPs (Demand Side Platforms) and Agency Trading Desks there has been much talk about the role of user generated data in targeting. The use of cookie data is fundamental in trading desks where re-targeting, behavioral segments and predictive algorithms are combined to bid for inventory in a real-time environment. Inventory that will deliver more efficient and effective advertising for clients and a more rewarding experience for users.
Ad networks have been successful to date through the clever use of data and technology, much of which has sat within a proprietary “black box”. As it sits within proprietary technology truly interrogating and delivering value from this data has been challenging.

As such, agencies have had to reflect and develop capabilities around delivering this value themselves; hence the emergence of Trading Desks and their use of DSPsThis role will be instrumental for providing strategic guidance and recommendations to the UK trading team on improving campaign performance and identifying opportunities. The core role for this position is efficient and accurate analysis of UK campaign activity, data management and services, ensuring maximum value and ROI for our clients. The successful candidate will have data analysis, audience data management, reporting experience. Experience in digital media is preferable.

Responsibilities:
-Help and be part of the development of AMNET as a market leader
-Help grow and manage the Amnet UK Optimisation and Analytics department
-Identify and interpret patterns, trends, interactions and results across campaign data.
-Grid, interpret, understand and predict campaign performance.
-Provide recommendations for improving current campaign set up to be used across the UK media trading activity
-Provide top level and deep insight reporting and analysis for clients and senior team.
-Performance test proposals with a focus on deep insight post campaign analysis
-Gain insight of 1st and 3rd party audience data using AMNET DMP when available
-Provide feedback and suggest improvements to current workflow and processes
-Help building and maintaining internal Knowledge Base and Client Service Portal

Requirements:
-Advanced Microsoft Excel (VBA) skills
-Ability to work with large datasets and database. Familiarity with Data mining and Analytics Methods and Tools (e.g. R, MATLAB, SAS)
-Proven experience of the ability to communicate with business and technical personnel.
-Expert knowledge of data extraction, data mining and analysis tools.
-Degree in Statistics, Mathematics, CS, EE or other quantitative areas, or relevant experience
-4-5 years experience in data analyst role
-Have strong ability to apply statistics, mathematical and algorithmic expertise to solve marketing problems-Effective time management skills with an ability to multitask and prioritize
-Detail oriented
-Immaculate interpersonal skills
-Self-esteem, confidence and strength of character – assertive without being aggressive
-Able to work as an individual and within a flexible team
-Quick to learn, and keen to develop – there will be plenty of opportunity!
-Ability to influence people to provide what you require while maintaining good relationships
-Capacity to work under pressure
-Passionate about technology and data

You can send your CV at lily.han@aemedia.com

安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。


凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。

- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品


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