北京招聘

PERSONAL CHARACTERISTICS

The CDOIC Marketing and Admissions Manager’s profile is defined by integrity, clear and open communication, high standards, and an understanding of the needs and interests of students and parents.




The Marketing and Admissions Manager:

- has the ability to analyse situations, reach sound conclusions and resolve issues effectively. He/she has a proven capacity to respond to changing needs with vision, and to translate vision into practical reality. He/she has a strong commitment to quality and transmits this message to prospective parents and students;

- can work with genuine enthusiasm and personal integrity in a sales-oriented environment;

- is able to convey a sense of enthusiasm for the school and is able to summarize the school’s unique selling points (USP’s) clearly and simply;

- has an understanding of and experience in using information and communication technology;

- has the combination of communication and interpersonal skills necessary for working effectively with parents, students, administrators, staff and BE’s management; he/she relates with genuine interest to children and adults;he/she has higher-order writing and presentation skills;

- enjoys working under pressure in a fast paced environment. He/she is optimistic, resilient, and has a well-developed sense of proportion and humour.

RESPONSIBILITIES

The Marketing and Admissions Manager’s primary responsibility is in ensuring a maximum number of enrolments to the school within the admissions guidelines. Responsibilities include:
MARKETING:
? creating, overseeing and managing the school’s operational marketing and business development;
? identifying, prioritizing and implementing organizational strategies, policies and practices appropriate to achieve the school’s enrolment objectives;
? developing and managing a team of Business Development Representatives and Agents; ensuring the team’s productivity, effectiveness and accountability through goal setting, regular meetings, training and other network management methods as applicable.;
? ensuring that the school’s name and reputation are promoted in the most effective ways and proactively managing the school’s involvement with the community, establishing the school’s profile and reputation;
? submitting for approval costeffective, accountable investments in marketing and advertising;
? overseeing the creation and production of publicity materials, including brochures, flyers, posters, and the full range of opportunities to disseminate the school’s corporate identity;
? managing the school’s website and e-profile;
? developing and improving existing operational systems and processes.
? working from within the school community to ensure that the school’s educational provision supports the marketing drive; ensuring the production (by him/herself or by teachers) of press releases and newspaper articles;
? liaising with business to negotiate corporate sponsorship through bequests and scholarships.
ADMISSIONS:(THROUGH THE ADMISSIONS OFFICER)
? establishing initial contact with prospective students/parents, by telephone or in person, ensuring that a personal visit to the school takes place;
? Liaising with Business Development
? meeting with prospective students/parents (closely adhering to the Admissions Script), an informational tour of the school, presenting the unique selling proposition of the school in the manner most appropriate to age and gender and nationality;
? organizing specialist consultations with the Headteacher and other school managers, as required;
? organizing and coordinating the entrance tests and ensuring that any information relating to special educational needs is reliably communicated to school management;
? obtaining reports and references from previous schools, including details of any financial irregularities;
? filling out or overseeing filling out admissions tracking documentation;ensuring follow-up, managing the information flow between initial interest and the student’s entry to the school, and managing an efficient transfer from ‘prospective’ to ‘active’ status;
? liaising with the Headteacher to ensure a smooth information flow to key school and HQ staff, including the Finance department, the Administration Manager and the teaching and boarding staff.
OPERATIONS

The Marketing Manager’s primary responsibility is in ensuring the maximum number of enrolments to the school within the admissions guidelines.

The Marketing manager:

- liaises with the Admissions Officer to ensure that the information flow to parents and to key school staff is smooth.This will involve the Principal, Finance, Operations Manager and the teaching and boarding staff.

- completes admissions tracking documentation.

- develops and improves existing operational systems and processes. He/she identifies, prioritizes and implements organizational strategies, policies and practices appropriate to achieve the school’s objectives.

- projects, promotes and implements BE’s values of integrity, accountability and aspiration for excellence.




PROFESSIONAL DEVELOPMENT
The Marketing manager will:
? receive in-house training;
? participate in externally-provided professional development;
? report both formally and informally to the Principal and the BE Marketing Director as required;
? participate in staff professional reviews and target-setting relating to renewal of post.
PERSON SPECIFICATION
The post-holder will fulfil the following criteria:
？ able to relate with genuine interest to children and adults;
？ able to convey a sense of enthusiasm for the school;
？ fluent in Chinese and English;
？ able to summarize the school’s unique selling points (USP’s) clearly and simply;
？ smart and professional in dress and appearance;
？ experience within the world of (international) education would be an advantage;
？ experience and knowledge of educational programmes of study will be an advantage;
？ a good administrative profile – well-organised, efficient, IT-competent;
？ a good interpersonal profile – a track record of interacting positively with colleagues;
？ higher-order writing and presentation skills, and a convincing inter-personal profile;
？ drive, energy, commitment and stamina, able to work intensively;
？ a person of integrity, able to work independently within delegated authority;
？ able to work with humour and optimism in an intensive work environment.

be education was founded in 2003, the headquarter is located in shanghai, and there are branches in beijing, chengdu and shenzhen. we have more than 100 excellent and talented employees.
be offers a suite of programs, all of which share the same core values of integrity, expertise, and aspiration for excellence. our programs are designed to complement each other and focus on offering ways for chinese students to access international education.
education consulting and summer programs
be education consulting helps students access to top international schools abroad. in addition, be education consulting provides ancillary services, including student assessment, personal statement counseling, and progress tracking. be operates proprietary summer programs which are hosted at top schools, colleges, and universities, including harvard, mit, eton college, and charterhouse.
oxford international colleges of china
be develops and manages oxford international colleges of china (oic). these exclusive english-language boarding high schools are aimed at chinese nationals.
oic offers a rigorous british a-levels curriculum and aims to place graduates into top english-language universities throughout the world. oic immerses students in international education and prepares them for life overseas.
school guide
be has the cooperation with hurun with the international education guides that are considered to be the authoritative source for information about foreign schools, colleges, and universities. in addition, the schools guides organize educational conferences and lectures promoting international education.

必益教育（www.behk.org）创建于2003年，总部位于上海。必益教育希望通过公司的努力来帮助中国学生实现在英国顶尖名校学习的梦想。
秉承英格兰著名学府几百年的传统，必益教育与英国牛津国际公学建立了合作关系，牛津国际公学提供给未来中国领导者的是最好的英式教育。将英国的igcse 课程和a-level课程引进中国的牛津国际公学校园，创办了牛津国际公学成都学校(www.chengduoic.com)和常州学校(www.czoic.com)。牛津国际公学提供不同于传统教育的、严谨的并且得到国际认可的英国a-level和igcse课程，让中国品学兼优的学生不出国门也能接受英国先进的教育理念和完善的学习环境，同时注重批判性思维和创意，不仅为将来考取世界***的大学做好准备，更为自己未来的人生做好充分的准备！牛津国际公学在挑战学生不断提升学业成绩的同时，积极发展他们的个性，着力培养学生独立、坚韧、自信等品质，这些对学生将来在世界***大学获得成功至关重要。通过对于学生独立性、自信心、创造力以及领导能力的培养，让我们的学生为成为未来中国商界、学术界及政界的明日之星。
同时，必益教育在北、天津、成都、深圳和牛津等地开设了多家分公司。公司的发展壮大将让我们更好的服务中国的青少年，帮助他们在这个全球一体化的时代增强个人能力。在过去的11年里，我们取得了意想不到的成功，让众多中国学生顺利进入了英国和美国的中学与大学。
每天，必益教育各个分公司的资深客户经理们都在为来自各个地方的学生和家长解答教育咨询的相关问题。我们为每个学生提供资深的咨询服务，并帮助他们完善个人学习计划。就进入国外顶尖寄宿学校和大学的学生人数而言，我们是做得最好的。我们拥有60多位老师，不仅可以对学生展开教学，而且能为他们参加即使是全球要求最高的面试与考试提供细心指导。
必益教育更携手胡润百富创办了《名校指南》系列丛书，涵盖了英国、美国、瑞士、加拿大和新加坡的各类名校。该丛书旨在帮助那些考虑出国读书的学生深入了解他们面临的选择并让其对各国顶尖学校的生活有所认识。