北京 [切换城市] 北京招聘北京客服及技术支持招聘北京售前/售后技术支持工程师招聘

Senior Officer, AS Event & Marketing Campaign (Beijing)

梅赛德斯-奔驰(中国)汽车销售有限公司

  • 公司规模:500-1000人
  • 公司性质:合资(欧美)
  • 公司行业:汽车及零配件

职位信息

  • 发布日期:2013-10-15
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语良好
    普通话良好
  • 职位类别:售前/售后技术支持工程师  4S店经理/维修站经理

职位描述

Objective of job

  • To promote After-Sales image and communication activities to customers via retail channel
  • Optimize marketing communication effect in retail by meeting dealers’ business needs and by maximizing customers experience at the retail level.

Qualification required

  • Training
    • University graduate in Marketing or Business related discipline
  • Experience
    • Around 3 years’ experience in automotive dealership or retail management experience of renowned brand
    • Experience in after-market communications, marketing planning, service campaigns, dealership activities, business development, customer relation management are preferred
    • Experience in retail business consulting area of renowned brand is a plus
  • Specific knowledge/requirement
    • Creative and high sense of self-motivation
    • Able to analyze business report and draw findings
    • Able to multi-task;
    • Good in English and Chinese, oral and writing;
    • Good at using Excel and Power-point.
    • Attention to detail.

Task designation

  • Implement after-sales marketing communication events and campaigns to the dealer level from making plans and coordinating between stakeholders to supervising production qualities and monitoring the effectiveness of the projects in retail
  • Promote service image based on service brand core value and guideline to retail and steer and empower dealers in doing professional and effective service marketing events and communications in the dealership
  • Through marketing communications, events and campaigns to enhance and maximize customers’ service experience at the retail level
  • Support the dealer service marketing management including brand’s after-sales annual plan communication with the dealers, workshop with dealers, brand policy implementation to the dealers
  • Identify dealers’ needs for service marketing communications with car owners
  • Gain customer insights of consumption behavior and service perception to find gap and improvement point for service communications at the retail
  • Constantly gain and improve product knowledge and technical basics in after-sales field
  • Develop and provide marketing tools or marketing solutions to meet retail business needs on service promotion and communication
  • Monitor the effectiveness of all marketing materials used at the dealer level and Optimize existing service marketing materials used at the dealer level
  • Willing to travel for dealer visit and regional events
  • Prepare management report for information sharing, for discussing findings, and for getting approval
  • Able to work on ad hoc assignments based on business needs

公司介绍

作为一家主营批发业务的合资企业,梅赛德斯-奔驰(中国)汽车销售有限公司负责为中国大陆地区进口梅赛德斯-奔驰轿车系列的几乎全部产品,并在中国管理梅赛德斯-奔驰汽车产品的品牌、销售、服务和分销.同时,梅赛德斯-奔驰(中国)汽车销售有限公司通过梅赛德斯-奔驰(香港)有限公司(戴姆勒的全资子公司,负责香港和澳门的进口梅赛德斯-奔驰轿车和商用车)监管梅赛德斯-奔驰在香港的业务.
欢迎访问公司网站
As a joint-venture wholesale company, Mercedes-Benz (China) Ltd (MBCL), imports almost the entire MBC passenger car product line to mainland China, and manages the brand, sales, service and distribution for MBC products in China. MBCL also oversees the Hong Kong operation via Mercedes-Benz Hong Kong Ltd. (a 100% Daimler AG subsidiary), which manages the imported MBC passenger cars and CV for Hong Kong and Macau.
Application Procedure:
This job is regular.
Please send your application to following email: daimler_job@daimler.com

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