北京招聘

Job Title: Senior Product Manger (base Beijing, Shanghai)

Requirements:
- Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a product portfolio in assigned region.
Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
- Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for a product portfolio in a given region
- Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies
- Key contributor to the Product/Region Growth with the goal of achieving growth and market share objectives. Collaborates with sales and global marketing to develop the regional market forecast as well as the orders forecast for the market segment.
- Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities in conjunction with global product marketing and P&L leaders Ensures regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
- Responsible for all demand generation and awareness activities for a product/portfolio in a given region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications and PR to develop and execute marcom plans. Responsible for capturing and reporting upon relevant metrics.
- Develops programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
- Provides regional input to business cases for products/upgrades that are at concept stage, work with Global Product marketing, Business Analysis and Global Design to develop, test and prototype new product ideas
- Responsible for ensuring the local commercial organizations (Sales Specialists and Account Managers) have the right tools and training to sell and manage product configurations and portfolio effectively

Requirements:
- Bachelor’s Degree in Medcine, Marketing, Business Administration or related field
- Minimum 8 years experience in marketing, product marketing or related field in healthcare (pharmaceutical) industry
- Leadership skills to lead teams and shape/lead growth vision and marketing strategy
- Team oriented – ability to motivate and work well with diverse, cross-functional teams
- Influencing skills – ability to motivate individuals and demonstrate organizational influence
- Prior experience in a leadership role with direct reports
- Excellent oral and written communications skills
- Strong analytical and process skills

BEACONCHINA

BeaconChina, an US oriented leader in recruitment, training and HR / career consulting, is an expert at providing innovative HR / career solutions to both the MNCs (top500 of the world) and emerging growth companies. Founded in the US in 1981, BEACONCHINA has since expanded into China beginning in 2000. We firmly adhere to a distinctive vision and mission aimed at achieving two goals: to place our clients’ interests first and to lead our profession by creating value for our clients through our solution oriented service.

BeaconChina is staffed by a group of dedicated professionals, many of whom held executive roles in major multinational companies. We are a diverse team that brings a abundant amount of cultural knowledge and international experience together to complete each placement flawlessly. We have good performance of headhunting service and RPO projects with our professional sourcing field. The main of our service field include Industrial, Energy, Healthcare, Aviation, IT, Manufacture and so on. The general functions such as Sales, HR, Finance, Marketing and so on are also our strength positions.