北京招聘

Job Summary:

Coordinate with marketing team and sales team to provide superior Trade Marketing and CRM in Miele China North region.

Report to: Marketing Manager

MAJOR RESPONSIBILITIES:

Trade support:
？ In line with central marketing to implement trade marketing plan to resource-based trade support calendar
？ Plan & design, implement trade support calendar in accordance with regional sales target requirement, to have rational balance between sales target in short run & brand image for long run
？ Work on special actions in a well-planned manner to support sales team to achieve sales increase
？ Work with dealers to ensure the brand trade marketing & visual merchandising guidelines are being followed and executed at the brand-deserved quality
？ Coordinate with marketing communication & product marketing to deliver proper message through trade related activities, including product introduction in POS, promotion leaflet, store magazine ads & advertorial, trade promotion ads

Merchandising:
？ Implement retail display concept and store renovation plan for retail channel
？ Monitor and implement monthly maintenance system and propose means of improvement

Animation:
？ Plan, negotiate and arrange support with sales team, dealers and department stores, propose promotions and animations display to highlight special product features, new product launch, according to regional business target
？ In line with central marketing, to effectively implement the soft decoration plan to feature special promotion or seasonal animations

Traffic Driving
？ Develop information aid including shop banner, outdoors, window display, shopping directory to build effective awareness around the POS
？ Set up traffic driving schema and make sure the efforts of driving traffic are well paid-off by encouraging and recognizing the commitment from sales team

Cooperation:
？ Maintain good relationship with all business partners including department store, kitchen dealer, retail partner to leverage external resources
？ Support ad hoc pre-sale event for project business
？ Support offsite customer event by building up proper branding ambiance

CRM:
？ Work together with sales team to develop and implement regional customer management program, to maintain customer loyalty, as well as drive conversion rate of repeat purchasing
？ In line with central marketing to implement the Miele Club program in North region, to effectively conduct the program

QUALIFICATION:
？ Minimum 3 years working experience in trade marketing & CRM or related fields
？ Good communication and interpersonal skills
？ Excellent presentation and organizational skills
？ Good command of English
？ Strong business sense with high sensitivity to detail

Interested candidates who fulfill above specified requirements are invited to submit their professional resume in both Chinese and English language (incl. indication of salary expectation) with reference to “Trade Marketing Specialist” by e-mail to: hr-beijing@cn.miele.com

认识美诺

德国美诺Miele — 全球奢华电器品牌, 致力于研制生产顶级厨房电器和精准可靠的商业电器。

德国美诺Miele,创立于1899年. 创始人Carl Miele先生和Reinhard Zinkann先生自企业建立伊始，就将“追求极至，永不妥协”作为企业宗旨. 经过110年的对品质的追求和不断的创新，Miele电器简练、奢华，将舒适、科技、设计与品味融入到生活艺术的点点滴滴，把生活的每一个细节都升华成为尊贵的享受。

今天，德国美诺Miele全球42家海外分公司的一万六千多名员工传承着“追求极至，永不妥协”的企业宗旨 ，公司业绩始终保持着稳步且良性的增长，我们坚信美诺品质的源动力，永远来自美诺的员工。随着公司在中国业务的飞速发展，我们希望有更多的精英加入我们的大家庭，共创美诺未来。我们为员工提供富有竞争力的薪酬福利及培训发展的机会，为您建立个人发展的舞台。

欢迎将您的中英文简历发送到相关信箱（在邮件主题中，请写明姓名、应聘职位和期望的薪资，附加照片）。