北京招聘

The Lincoln Event Marketing Manager is directly responsible for developing Lincoln auto show and experiential strategy and implementation, coordinate with cross functional marketing team (CRM, Brand, PR, Digital) to support auto shows, customer / media engagement initiatives, Lincoln Experience events and to ensure on-time delivery against GMLP – Global Marketing Launch Process.

Event Marketing Manager role will be reporting directly to Lincoln Deputy Marketing director and work closely with the cross functional team, including Communication, Digital, PR, regional marketing/ dealer marketing, global auto show team, etc
Key Roles and Responsibilities of Position
Lead Auto Show Strategy development and implementation; coordinate with global auto show team, creative agency, and US program team to support China auto shows
Establish market by market experiential events, including Lincoln Experience engagement event, customer ride and drive events, and sponsorship activities to support brand campaign and product launches
Lead media drive program in China and coordinate global media drive program
Build relationship with key media partners, strategic alliances to maximize brand impact
Liaison with external parties and strategic partners, support Marketing function to define and create appropriate customer experience, in order to enhance brand awareness and generate more business opportunities.
Maintain yearly corporate event calendar, and publish an updated version regularly to all parties involved
Establish lead collection process at consumer engagement events, auto show events, and test drive programs
Develop event evaluation metrics, apply pre and post marketing event evaluation reports and communicate the success, and lesson learned of each event to management, including budget recap, KPI performance, participant feedback for future improvement
Manage event agency and all other relevant agencies to work out the best way to support marketing objectives.
Develop corporate event guidelines that all stakeholders understand and follow those for each event.Manage and track budgets, according to the company's financial requirements.
KEY COMPETENCIES:
Can do attitude and team spirit
Able to think strategically, but willing and able to roll up his sleeves to help implement
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Has a can-do attitude and a sense of urgency in this rapidly changing environment
Dealing with Ambiguity - Ability to deal with uncertainty
Good technical understanding and can pick up new tools quickly
Ability to communicate a business vision for internal and external partners including goals & results
Ability to handle multiple assignments and projects concurrently
Strong relationship building skills, including negotiation & executive interaction, ability to coach others
Ability to contribute individually, and lead, manage or participate in cross-functional teams
Ability to create great working relationships with all levels within the company and across multiple disciplines
Strong leadership in building internal and external teams
Resilience and hardiness – deals with ambiguity effectively, able to get up to speed rapidly, resourceful and positive even in tough conditions

Education Qualification :A marketing or business degree

No. of Years of Experience: 6 to 8 years experience in Marketing (preferably within Public affairs, event management, and Communications, at least 3 years in event marketing).
Professional Exposure(Technical Skills) :Proven success in leading experiential event strategy development and implementation; familiar with lead generation/ collection, experience in premium Auto brand or luxury goods is preferred
Preferred previous experiences:Prior experience in event management, auto show planning and implementation, Experience in China auto industry and /or in luxury brands (auto/non-auto) will be extremely beneficial Knowledge of Ford/ Lincoln product is a plus
Functional Skills Key competencies: Event strategy development, and implementation, post event analysis, relationship management, agency management, cost management.
Behavioral Skills:Be a selfstarter, and have the ability to take responsibility for key strategic studies.Strong business acumen, good communication skills, and high creativity.Team player is a must Dare to tell the truth when it is difficult to do so Have a mindset for continuous improvement and always seek feedback for improvement.dependable, committed and highly responsible to deliver outcomes
Ability to manage by influence – especially important with market partners
Special Knowledge/Skills Required:Ability to manage crossfunctional/cross market teams; knowledge of luxury marketplace.
Any Others:Have the ability to work within a diverse (cultural, functional and geographic) environment.Ability to travel as required.Flexibility on working hours given Global Marketing and time zone differences

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。