北京招聘

JOB SUMMARY:

This position is responsible for implementation of marketing initiatives for North Region and East Region in a bid to accelerate the local activation plans and to fuel the brand awareness drive. The individual assists in flawlessly executing all marketing initiatives with focus on in-store promotion, local partnership program with landlord and luxury brand, in-store visual merchandising, customer loyalty and partnership marketing program to drive company's sales and profits in local markets.


JOB RESPONSIBILITIES:

- In-Store Promotion and CRM program
-Implement product launch activities that drive the business growth
-Monitor V.I.P recruitment in local markets and execution of the RM events.
-Execute and monitor the new shop activation program to drive traffic and transaction.
-Identify the local business opportunity and propose the local activation program to drive sales and traffic to our shops
-Closely monitor the promotion results and give the valuable feedback / local consumer insights to the central marketing team punctually.
-Partnership Program
-Identity and develop long-term partnership marketing activities and events with the right working partners such as bank, and luxury brands.
-Work closely with the marketing team of the individual landlords in the local markets in order to drive local brand awareness ( through brand new news update on mall's weibo and website and maximization of branding exposure for individual mall with presence of boutique) and building business in each shop through joint events with local landlords.
-VM Communications
-Visit regularly our shop (at least once per week in major cities) to monitor VM display for each shop.
-Support Central VM team in execution of VM communications, particularly for seasonal launch.
-Support Central VM team to ensure VM display is executed flawlessly as per guideline.


REQUIREMENT

-3+ years marketing and promotion experience in consumer products at a well-established company.
-Strong execution skills with good understanding of local target consumers
-Systematic, organized and well-planned
-Good team player
-Good communication skill, internally and externally
-Business fluency in English and Mandarin, both written and spoken
-Open to changes and can learn quickly
-Desire to work in a fast-paced and results-oriented operating environment
-University degree in Marketing or Business Management is preferred

Collars Consultants is a professional Executive Search firm with a team of experienced search consultants aiming to raise the standards of the executive search profession in China. Our clients are ranging from start-ups to Fortune 500 companies; improve their business by utilizing our service to find the best qualified talents. Our candidates find exciting and rewarding jobs. And we have the opportunity to work with interesting people.