Assistant PR Manager
敦临贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:服装/纺织/皮革 批发/零售
职位信息
- 发布日期:2013-09-18
- 工作地点:北京
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:公关经理 市场/营销/拓展经理
职位描述
Key Responsibilities
MKT:
1) Communicate with HK HQ for related MKT issues
2) Develop annual marketing strategy& plan with OP team based on China consistent strategy and regional market situation;
3) Plan& implement the marketing activities includes Press launch, Marketing promotion, VIP event and internal branding training; as well as co-marketing campaign
4) In charge of seasonal images replacement/ POSM production/ light box order/ window display arrangement/ catalogue printing/ GWP etc. for retail shop for each brand.
5) Monitor and analyze the market trends, consumer needs and competitor activities for new product development
6) Build up& maintain a good relationship with landlord& media for enhancing the brand awareness
7) Look for the cooperation opportunity with other luxury brand for cross-selling
8) Deal with all the MKT application from sub-dealers
PR:
1) Evaluate and recommend the best cost effective media for outstanding brand exposure
2) Initiative & Plan effective media campaign to build market noise
3) Investigate additional source of media options to build Callaway awareness
4) Build rapport with media & establish good media relations
5) Organize all external communications, including Press Release, PR Story, editorials
6) Borrowing seasonal samples for media shooting
7) To prepare monthly clipping report
Experience / Skills Required
·Minimum 2 years experience in Marketing or PR field is a must.
·Strong IT application (MS Office, Photoshop, Power Point, Excel ….)
·Strong analytical and communication skills with media, fluent in English and Mandarin.
·A team player who is also a leader with strong organizational skills
·Bachelor degree or above
MKT:
1) Communicate with HK HQ for related MKT issues
2) Develop annual marketing strategy& plan with OP team based on China consistent strategy and regional market situation;
3) Plan& implement the marketing activities includes Press launch, Marketing promotion, VIP event and internal branding training; as well as co-marketing campaign
4) In charge of seasonal images replacement/ POSM production/ light box order/ window display arrangement/ catalogue printing/ GWP etc. for retail shop for each brand.
5) Monitor and analyze the market trends, consumer needs and competitor activities for new product development
6) Build up& maintain a good relationship with landlord& media for enhancing the brand awareness
7) Look for the cooperation opportunity with other luxury brand for cross-selling
8) Deal with all the MKT application from sub-dealers
PR:
1) Evaluate and recommend the best cost effective media for outstanding brand exposure
2) Initiative & Plan effective media campaign to build market noise
3) Investigate additional source of media options to build Callaway awareness
4) Build rapport with media & establish good media relations
5) Organize all external communications, including Press Release, PR Story, editorials
6) Borrowing seasonal samples for media shooting
7) To prepare monthly clipping report
Experience / Skills Required
·Minimum 2 years experience in Marketing or PR field is a must.
·Strong IT application (MS Office, Photoshop, Power Point, Excel ….)
·Strong analytical and communication skills with media, fluent in English and Mandarin.
·A team player who is also a leader with strong organizational skills
·Bachelor degree or above
公司介绍
本公司隶属香港迪生集团,由香港迪生创业集团潘迪生先生投资成立,迪生创业集团Dickson Concepts(Internation)Limited为亚洲区名贵商品市场之先驱,是一家上市公司。于国内、香港、台湾、新加坡、马来西亚、印尼、菲律宾、泰国、英国等地皆成立分公司,从事精品批发及零售业务。
目前,集团设有上海、北京两处办公地点约170名职员,负责两地所有零售、采购、工程装潢、营销策划及门店橱窗陈列等职能。深圳办公室约有180名职员,负责提供财务、法务、人力资源仓库支持。
公司在各大城市均设有直营店铺及经销商店铺,上海久光、新世界、恒隆、虹桥友谊、徐家汇东方商厦、太平洋、浦东华润,北京大悦城、北京东方、沈阳西武、成都群光均设有专柜,品牌有:AEO美国鹰(WWW.AE.COM);Brooks Brothers (布克兄弟); 迪生钟表;STDUPONT(都彭); AI(地图包)、JET8 BY DUPONT等品牌。
集团网站:http://www.dickson.com.hk/
迪生上海欢迎应届毕业生前来实习、工作。公司提供完善的薪酬、福利及年假。
应聘者请将本人中英文简历、学历证明、相关资格证书、身份证复印件、近照一张寄至本公司。注:应聘者请于信封上注明应聘职位及期望薪资,谢绝亲自来访!
请初试人员带近期报名照(1寸)一张。
非中介不收费
目前,集团设有上海、北京两处办公地点约170名职员,负责两地所有零售、采购、工程装潢、营销策划及门店橱窗陈列等职能。深圳办公室约有180名职员,负责提供财务、法务、人力资源仓库支持。
公司在各大城市均设有直营店铺及经销商店铺,上海久光、新世界、恒隆、虹桥友谊、徐家汇东方商厦、太平洋、浦东华润,北京大悦城、北京东方、沈阳西武、成都群光均设有专柜,品牌有:AEO美国鹰(WWW.AE.COM);Brooks Brothers (布克兄弟); 迪生钟表;STDUPONT(都彭); AI(地图包)、JET8 BY DUPONT等品牌。
集团网站:http://www.dickson.com.hk/
迪生上海欢迎应届毕业生前来实习、工作。公司提供完善的薪酬、福利及年假。
应聘者请将本人中英文简历、学历证明、相关资格证书、身份证复印件、近照一张寄至本公司。注:应聘者请于信封上注明应聘职位及期望薪资,谢绝亲自来访!
请初试人员带近期报名照(1寸)一张。
非中介不收费
联系方式
- 公司地址:上海市长宁区延安西路1358号6F
- 邮政编码:200052
- 联系人:人力资源部 刘小姐