Senior Media Planner
安客诚信息服务（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：计算机服务(系统、数据服务、维修)
职位信息
- 发布日期：2014-02-20
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场企划经理/主管 网站策划
职位描述
Senior Media Planner
Acxiom Digital is looking for a Senior Media Planner to join its growing Search and Media team. Acxiom Digital is the internet marketing services business of Acxiom, a leading marketing services company with revenues of approximately $1.3 billion. Acxiom Digital offers a broad range of internet-based services to large marketers, including the design and execution of both customer acquisition and customer retention programs and campaigns. A sampling of current customers includes Hewlett Packard, Countrywide, Dell, and Kaiser Permanente.
The Senior Media Planner works collaboratively with Account Services and Media team members across a range of clients. She/he is responsible for developing and executing media plans related to multiple online acquisition channels (search, display, affiliate, email, etc.).
We are looking for an A+ performer who wants an opportunity to grow quickly within an interactive team. You will be able to sharpen your media skill set across top brands.
We want you to join our team and infuse your passion and enthusiasm for what you do. You will have the ability to make great contributions and drive our growth!
Responsibilities
Conduct and oversee program results analysis and help translate information into observations, lessons learned, and recommendations
Ensure media deliverables are met and align with Client goals/objectives which includes the oversight of continuous program optimizations
Develop strategic Pay Per Click & SEM marketing campaigns for clients
Identify strategies for maximizing results for clients
Studies demographic data and consumer profiles to identify desired target audiences for online advertising.
Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
Provides input to creative recommendations when appropriate to improve media performance
Calculates reach and frequency of potential media vehicles.
Gathers statistics and prepares media plan to guide buying process.
Presents media plan to account services and client for approval and makes adjustments as necessary.
Negotiates best price for media space or time, as specified in approved media plan, to optimize budget.
Buys negotiated media space, commercial time, or site placement.
Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary.
Researches and maintains record of trends, innovations, and changes that affect media buying.
Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle.
Establish customer accounts with outside vendors such as Google, Yahoo, MSN
Mentor junior members of Media team
Qualifications
5+ years of relevant media experience. At least 3+ years of online media planning/buying
Deep knowledge in the following areas of interactive media: Branding and Awareness Campaigns, CPA, CPC, Behavioral Targeting, Localized Placements, Lead Generation Campaigns, Ad Network Placements, and others
Must be proficient and have experience in media planning and negotiations
Fluid understanding of all relevant ad serving and research tools including but not limited to Doubleclick, Atlas DMT, Nielsen and Comscore
Experienced with Paid Search, Keyword Optimization, SEO
Solid understanding and use of ad-serving technologies and tools (i.e. DART, Atlas DMT, etc.)
Knowledge of search bid management tools a plus
Exceptional verbal/written communication skills
Good mathematical aptitude and attention to detail
Experience with and knowledge of business productivity tools, especially Powerpoint and Excel
At least a Bachelors degree, with a record of strong academic achievement a plus
Acxiom Digital is looking for a Senior Media Planner to join its growing Search and Media team. Acxiom Digital is the internet marketing services business of Acxiom, a leading marketing services company with revenues of approximately $1.3 billion. Acxiom Digital offers a broad range of internet-based services to large marketers, including the design and execution of both customer acquisition and customer retention programs and campaigns. A sampling of current customers includes Hewlett Packard, Countrywide, Dell, and Kaiser Permanente.
The Senior Media Planner works collaboratively with Account Services and Media team members across a range of clients. She/he is responsible for developing and executing media plans related to multiple online acquisition channels (search, display, affiliate, email, etc.).
We are looking for an A+ performer who wants an opportunity to grow quickly within an interactive team. You will be able to sharpen your media skill set across top brands.
We want you to join our team and infuse your passion and enthusiasm for what you do. You will have the ability to make great contributions and drive our growth!
Responsibilities
Conduct and oversee program results analysis and help translate information into observations, lessons learned, and recommendations
Ensure media deliverables are met and align with Client goals/objectives which includes the oversight of continuous program optimizations
Develop strategic Pay Per Click & SEM marketing campaigns for clients
Identify strategies for maximizing results for clients
Studies demographic data and consumer profiles to identify desired target audiences for online advertising.
Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
Provides input to creative recommendations when appropriate to improve media performance
Calculates reach and frequency of potential media vehicles.
Gathers statistics and prepares media plan to guide buying process.
Presents media plan to account services and client for approval and makes adjustments as necessary.
Negotiates best price for media space or time, as specified in approved media plan, to optimize budget.
Buys negotiated media space, commercial time, or site placement.
Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary.
Researches and maintains record of trends, innovations, and changes that affect media buying.
Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle.
Establish customer accounts with outside vendors such as Google, Yahoo, MSN
Mentor junior members of Media team
Qualifications
5+ years of relevant media experience. At least 3+ years of online media planning/buying
Deep knowledge in the following areas of interactive media: Branding and Awareness Campaigns, CPA, CPC, Behavioral Targeting, Localized Placements, Lead Generation Campaigns, Ad Network Placements, and others
Must be proficient and have experience in media planning and negotiations
Fluid understanding of all relevant ad serving and research tools including but not limited to Doubleclick, Atlas DMT, Nielsen and Comscore
Experienced with Paid Search, Keyword Optimization, SEO
Solid understanding and use of ad-serving technologies and tools (i.e. DART, Atlas DMT, etc.)
Knowledge of search bid management tools a plus
Exceptional verbal/written communication skills
Good mathematical aptitude and attention to detail
Experience with and knowledge of business productivity tools, especially Powerpoint and Excel
At least a Bachelors degree, with a record of strong academic achievement a plus
公司介绍
公司信息
安客诚信息服务（上海）有限公司，Acxiom 是一家美资公司，是IPG旗下独立运营子公司
你喜欢学习新事物？
对数据营销、电商、CRM、云... 有兴趣和热忱？
或者你已经是一位有经验的客户经理、项目经理、创意策划、技术达人? 来加入我们吧！
Acxiom成立于2000年，我们为全世界***的公司提供数据营销咨询与服务，帮助企业品牌利用大数据和数据营销的力量提升市场竞争力。我们的工作必需符合客户的期望、经得起百万用户的考验。我们做的是严肃的工作！我们因为我们一个又一个满意的客户而自豪，我们希望你得以一起来分享这种成就与快乐。你加入的是一个负责任的公司。
加入安客诚大家庭的理由：
1. 扁平化的高效管理，开放式的沟通交流环境，多元化的办公氛围
2. 根据不同职位的各种资源和培训匹配
3. 每季度皆赋予所有员工的升职加薪渠道，多种与考评挂钩的奖金激励组合
4. 丰富多彩的员工活动，做月饼，做瑜伽，节目丰富的年会
5. 无限量供应的各种健康水果，小食，优雅舒适的用餐环境
6. 加班的免费晚餐、免费车费
7. 宽敞明亮富有现代气息的办公环境，办公小楼闹中取静风景优美，四季皆被绿树环绕，且交通便利靠近地铁
8. 说不完啊说不完……
Acxiom期待一样想要创造和实现价值的你加入！
安客诚信息服务（上海）有限公司，Acxiom 是一家美资公司，是IPG旗下独立运营子公司
你喜欢学习新事物？
对数据营销、电商、CRM、云... 有兴趣和热忱？
或者你已经是一位有经验的客户经理、项目经理、创意策划、技术达人? 来加入我们吧！
Acxiom成立于2000年，我们为全世界***的公司提供数据营销咨询与服务，帮助企业品牌利用大数据和数据营销的力量提升市场竞争力。我们的工作必需符合客户的期望、经得起百万用户的考验。我们做的是严肃的工作！我们因为我们一个又一个满意的客户而自豪，我们希望你得以一起来分享这种成就与快乐。你加入的是一个负责任的公司。
加入安客诚大家庭的理由：
1. 扁平化的高效管理，开放式的沟通交流环境，多元化的办公氛围
2. 根据不同职位的各种资源和培训匹配
3. 每季度皆赋予所有员工的升职加薪渠道，多种与考评挂钩的奖金激励组合
4. 丰富多彩的员工活动，做月饼，做瑜伽，节目丰富的年会
5. 无限量供应的各种健康水果，小食，优雅舒适的用餐环境
6. 加班的免费晚餐、免费车费
7. 宽敞明亮富有现代气息的办公环境，办公小楼闹中取静风景优美，四季皆被绿树环绕，且交通便利靠近地铁
8. 说不完啊说不完……
Acxiom期待一样想要创造和实现价值的你加入！
联系方式
- Email：angela.wang@acxiom.com
- 公司地址：地址：span淮海中路1045