北京招聘

Key Accountabilities:

Marketing
- To support the seasonal marketing calendar and execution of marketing events and programs.
- To research on competitors activities and communications strategies to initiate plans that excite customers and reinforce Lane Crawford positioning.
- Manage budget allocation and activities to match traffic, reach sales targets and ROI.
- To continuously work with Customer Relationship Management team to better understand customer profiles and spending patterns to initiate tailor-made programs for different customer types.
- To analyze and evaluate the results for all marketing activities and to prepare reports including proposals, post mortem and CRM analysis.
- To work closely with Director to understand needs and critical initiatives of our customers and programs.

Strategic Planning
- Work with Director to develop strategic plans to build a brand and business unit calendars that increase sales targets, drive sell-thru targets and raise brand awareness through cohesive key messages.
- Develop customer conversion and retention strategies and tactics for each program.
- To explore new ideas and partnerships in order to develop innovative programs to maximize results and performance.
- To analyze and evaluate the results for the programs and suggest recommendations for improvement.

Financial Management
- To plan and develop all programs within the approved framework and within authorized budget.
- To monitor the expenses of each program and ensure all financial and account procedures are followed through on an ongoing basis and meet budget requirements.
- To recognize business opportunities and be responsive to market conditions in order to maximize business and be competitive.

Team Leadership
- To demonstrate and reinforce the Lane Crawford Vision and Values at all times.
- To identify and execute ways to increase team member’s loyalty, satisfaction and pride with the Lane Crawford experience.
- To identify and facilitate opportunities for additional training for the team.
- To monitor and review performance of team, identify individuals who are ready for promotion or require performance improvement plans and take appropriate corrective action when needed.
- To complete and present performance appraisals based on defined goals and objectives for their employees in a timely manner for mid-year and yearly reviews.

Requirements:
- Bachelor Degree or above
- 5+ years experience in marketing field with at least 3 years at a manager level, preferred in luxury and retail industry
- Clear understanding of the current luxury market in Beijing and mainland China
- Experience in initiating, developing, and executing marketing programmes to drive sales and grow new customer database
- Strong network of potential partners to recruit new customer database and create campaign relevant programs
- Creative abilities to devise WOW programs
- Strong passion for fashion
- Good communication skills and teamwork spirit to effectively motivate, share ideas with team and external parties
- Proficient in both spoken and written English
- Strong organizational skills and in multi-tasking with good time management

著名精品百货连卡佛成立于1850年，以「连通商务」策略将大中华区全部实体店与全球在线店铺实现对接，倾力打造无缝式购物体验。
连卡佛战略布局遍及香港、北京、上海和成都的9个主要销售点，总零售面积占地超过600,000平方英尺(约56,000平方米)。结合专为大中华区推出且能够全球配送的线上旗舰商店，连卡佛已成为大中华区首个全渠道精品零售商。在大中华地区，连卡佛是汇集设计师品牌最多的专门店，将包括女装、男装、化妆品、家居及时尚生活用品与高级珠宝在内的1,000逾个国际品牌精品悉数呈现。

如果你充满激情，热诚投入，热爱时尚，欢迎加入连卡佛，我们为你提供令人振奋的、富有挑战性的职业发展机会。
在连卡佛学院，我们提供各种学习机会，旨在发展和培养员工的从业技能，培训形式包括课堂学习、在岗培训，脱产学习，以及网上课程。我们鼓励所有员工主动学习，不断进步。连卡佛通过培训生项目和实习生项目积极寻找年轻有为之士。连卡佛也为***时尚设计学院提供奖学金，以支持学院培养打造优秀人才。