北京招聘

Business Segment
Healthcare China

About Us
X

Role Summary/Purpose
Leads, coordinates and manages the execution of the marketing plan for a product in a given region. Identifies opportunities for growth and share gain. Creates a Segment product strategy including product positioning, install base growth strategy and collaborates with modality marketing on lifecycle management strategy. Provides input to the new product/solutions roadmap development.

Essential Responsibilities
• Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a primary segment. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success • Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for a product in a given region • Owns promotion plans for segment-specific value propositions and distribution strategies • Understands customer’s clinical and economic needs, as well as values and benefits sought. • Executes all demand generation and awareness activities for this segment (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications and PR to develop and execute marcom plans. Responsible for capturing and reporting upon relevant metrics for a given product. • Develops programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate • Provides this segment input to business cases to central marketing and upstream Product, Business Analysis and give upstream feedback to develop, test and prototype new product ideas • Develops the tools and training for the Sales team

Qualifications/Requirements
1. Bachelor’s Degree in Marketing, Business Administration or related field 2. Minimum 5+ years experience in marketing, product marketing or related field 3. Team oriented – ability to motivate and work well with diverse, cross-functional teams4. Influencing skills – ability to motivate individuals and demonstrate organizational influence5. Excellent oral and written communications skills6. Strong analytical and process skills

Desired Characteristics
1. Marketing expertise in market & customer insights, product commercialization and branding2. Healthcare product/industry acumen3. Innovation – develop new ideas through collaboration and execute on creative ideas

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.