北京招聘

Responsibilities:
? Carry out the marketing and business development activities for the demand creation for RF Memories and Transceiver products.
? To define, plan and execute the marketing strategy necessary for maximizing sales, market shares and margins (with the Products Division).
? To identify new opportunities in collaboration with MMS team & the sales forces for technical solutions & focus applications.

1) Marketing Management
a. To be responsible for sustainable growth of MMY Business in G. China, that will outperform the market growth and meet /exceed company's fiscal targets.
b. Drive the demand creation activities thru design-in and market share increase initiative.
c. Define and lead the company resources to develop emerging new customers featuring high potential growth or SAM through constant coordinated promotion actions and business review
d. Ensure constant support to the GC sales organization (including distributors), by driving adequate pricing policy, outstanding service & technical support, and regular business review with business partners.

2) Product Promotion /Awareness increase
a. Advertising localization/join ST or relevant industry seminars/ roadshow/customer technical day /trainings etc.
b. To define / deploy: Incentive / rebate program etc.

3) Key Project Management for Focus Applications and Customers
* Identify new or innovative key project to foster continuous growth (RF connectivity/Medical/ESL/datalogging/BT pairing, etc)

4) Market environment analysis:
a. Competitor analysis
b. Application/Market survey


Requirement:
- Minimum 5 years of related working experience in the semiconductor industry, preferably in the area of marketing or field application related to RFID & NFC.
- Graduated with minimum a bachelor degree in electronics engineering, or related fields.
- Able to communicate effectively and conduct presentation in both Chinese and English (writing & speaking)
- Result oriented and self-motivated, able to work independently and willing to travel when required.
- Knowledge of ISO 15693 RF interface application and NFC eco-system will be an advantage.
- Prerequisites: Good presentation skills, people interactive skills,
- Computer literacy: Microsoft Office (power point, excel worksheet, etc…)

STMicroelectronics is the world's third largest independent semiconductor company with sales revenue of US$6.36 billion in 2001. In the Asia Pacific region, it represents 36% of our worldwide sales. With rapid business expansion, we invite talent to join our company.
意法半导体是全球第三大独立性的半导体公司，2001年公司的销售总额达到了63.6亿美元，亚太地区占了全球销售总额的36%。应公司业务发展的需要，意法半导体（上海）有限公司上海代表处招聘职位：

Interested candidates please send your ENGLISH resume by E-mail (mailto: recruit.sh@st.com) to us.
(Please mark the Ref. No. & Job Title in your mail subject.)
有意者请将您的英语简历电邮至本公司。（请务必在邮件主题中注明职位编号和职位名称）