Manager, Product Marketing
上海任仕达人才服务有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-09-05
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理
职位描述
Job Description
Position: Manager, Product Marketing
Division/Sub-BU: Lifestyle China
Department: Sales & Marketing
Location: Shanghai RHQ, China
Summary:
The Product Marketing Manager manages product line on a regional basis. He/she will be based in Shanghai RHQ and will report to VP & GM, Lifestyle China.
Key Tasks:
1. Manage the whole product portfolio of consumer products which include local produced and imported products, as the key player of Lifestyle division’s China Sales & Marketing team.
2. Be equipped with good knowledge about market segment growth trend as well as the key product development trend on the market and at competitor side. Help sales team select the products to be offered based on customer needs; to clarify product characteristics, pricing, and positioning in the customer segments, to differentiate our offering from competition.
3. Support Sales and Technology team on the new product development on China market. Optimize processes to improve sales forecasting, product cost control, product positioning, and advertising.
4. Be responsible for new product launch by driving new product opportunities. Support the training and promotion for channel partners and customers.
5. Make product line competition analysis and recommend action plans.
6. Enhance market communication and develop promotion plan for specific product lines.
7. Represent the Chinese “Voice of the customer” by collecting inputs from customers and sales for further engineering development.
Key Qualifications, Experiences and Knowledge:
1. Bachelor’s degree in a technical field and over 5 year experience in product management, sales marketing or related field.
2. Experience in audio industry preferred.
Particular Skills & Abilities Required:
1. Must be proactive, customer focused, a self-starter, able to prioritize and balance strategic and tactics elements.
2. Strong in leadership, planning, organization, and teamwork.
3. Be skillful in cross-functional and international communication.
Position: Manager, Product Marketing
Division/Sub-BU: Lifestyle China
Department: Sales & Marketing
Location: Shanghai RHQ, China
Summary:
The Product Marketing Manager manages product line on a regional basis. He/she will be based in Shanghai RHQ and will report to VP & GM, Lifestyle China.
Key Tasks:
1. Manage the whole product portfolio of consumer products which include local produced and imported products, as the key player of Lifestyle division’s China Sales & Marketing team.
2. Be equipped with good knowledge about market segment growth trend as well as the key product development trend on the market and at competitor side. Help sales team select the products to be offered based on customer needs; to clarify product characteristics, pricing, and positioning in the customer segments, to differentiate our offering from competition.
3. Support Sales and Technology team on the new product development on China market. Optimize processes to improve sales forecasting, product cost control, product positioning, and advertising.
4. Be responsible for new product launch by driving new product opportunities. Support the training and promotion for channel partners and customers.
5. Make product line competition analysis and recommend action plans.
6. Enhance market communication and develop promotion plan for specific product lines.
7. Represent the Chinese “Voice of the customer” by collecting inputs from customers and sales for further engineering development.
Key Qualifications, Experiences and Knowledge:
1. Bachelor’s degree in a technical field and over 5 year experience in product management, sales marketing or related field.
2. Experience in audio industry preferred.
Particular Skills & Abilities Required:
1. Must be proactive, customer focused, a self-starter, able to prioritize and balance strategic and tactics elements.
2. Strong in leadership, planning, organization, and teamwork.
3. Be skillful in cross-functional and international communication.
公司介绍
www.randstad.cn
联系方式
- 公司地址：梅园路77号
- 邮政编码：200070