北京招聘

Major Responsibilities:

The Digital Specialist is the project manager, subject matter expert, on several key projects for the APA Marketing Communications Team. This person will directly interact with APA markets to develop and improve the market’s digital capabilities and deliver regionally led projects. A key piece of this role is helping lead the Agency support team (16 team members) to deliver projects.

As Ford shifts its strategy to a digital first approach, this role will increasingly play a key part in the consumer launch strategies.

Specific responsibilities include:

With the support of the Ford APA Digital Marketing Manager, lead the following:

Help foster the relationship with our key Agency partners

- One of the most important keys to success is the great partnership with our Agencies. An integral part of this role will be working with the Agency teams and fostering a collaborative partnership.

Digital Support for Vehicle Reveal and Launches

- Lead content and communication strategy for the website to support vehicle reveals and launches

- Champion the strategy with the 11 markets to gain alignment

- Develop/approve content for the websites

- Work with global counterparts to deliver assets for the regional launch

Online Advertising Banners

- Lead strategy, development and approvals of Online Advertising for launch

Social Platform Strategy

- Lead development of content and other assets needed to support launches through social channels

- Work closely with community management team to insure launch messaging is integrated into conversation calendars

Owner Website & Owner App Development

- Work closely with FCSD counterparts to deliver content and structure for the owner site

- Manage continued rollout of the updated SYNC website

- Collaborate with leading markets, like India, to develop and maintain a best-in-class owner app experience

Website and Search Engine Optimization

- Manage optimization testing on the platform to help continuously improve on our designs and UX

- Educate markets on SEO best practices and deliver key recommendations

Experience and Background Skills Desired: The ideal candidate will have:

· Understanding of the digital ecosystem (either within Ford or at other Organization)

· High energy, self-starter, with ability and desire to take responsibility and deliver results with minimal supervision

· Experience working with or managing agency personnel

· Solid data analysis skills and ability to identify and share actionable conclusions for analytical reports

· Ability to work within a diverse environment and team.

· Fast learner with ability to understand complex issues and develop creative solutions.

· Fluent English competency (written and oral)

· Meeting management skills

· Solid presentation skills

· An advanced marketing or business degree preferred.

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。