北京招聘

SUMMARY

The Media Relations Supervisor, based in Shanghai, is one of media communications contact persons for east and south zone media and responsible for on-going zone media relations development and management to support the team in aggressively tell corporate and product stories.

Additionally, the Media Relations Supervisor is in charge of story pitching for Smart pillar including pitching plan development and execution, message delivery, media communications and clip reports in coordination with product team.

The incumbent will also work closely with internal stakeholders including Ford China corporate and product teams, as well as Ford JV communication teams, to ensure alignment media relations programs in east and south zone.

*Note: the East&South zone media covers key media in Shanghai, Shenzhen, Chongqing, Zhejiang, Jiangsu, Anhui and Guangdong province.


Roles and Responsibilities

· Support Media Relations Manager to develop, plan and execute of national media relations programs, including media database, competitive intelligence, annual media gatherings, gifting, etc. to build, grow and leverage Ford's relationships with China's business/financial, online, lifestyle, auto and selected IT/Tech media in east and south zone.


To collect and leverage intelligence on competitor media relations activities in east and south zone to inform Ford China's media relations programs;
To set up on-going media communications with east and south zone media, including regular visits, weekly meetings, briefings, interview arrangement and test drive follow up and give media feedback to communications team to maximize the benefit of media relationship established.
To support Media Relations Manager to organize the annual media gathering in key cities, especially in Shanghai and Guangzhou and advance the relationships with zone media.

· Take initiatives in story pitching for Smart pillar. Supervise PR agency and lead the story pitching planning, management and execution by working with corporate and product team.

To aggressively gather editorial calendars and story leads from on-going contact with east and south zone media to enrich the team's on-going media pitches and communication programs;
To set up and maintain a Smart media database, focusing on IT, mobile and auto media, for long term relationship and leverage it to Smart pillar story telling and product messages delivery.

· To manage third-party agency relationships, if any, to ensure that agency partner deliver high quality programs in a cost-effective manner;
· Support corporate and product team in all kinds of media programs, e.g. product launch, test drive, CEGC programs, auto show and other related campaigns, by managing media invitations, RSVP, interview implement, clipping monitoring and reports with team and PR agency supports.
· Execute any other tasks as delegated by supervisor



DESIRED SKILLS

· Creative thinking: Find new ways to communicate Ford messages and media relations programs
· Market/Product knowledge: Strong understanding of Company's corporate, sustainability strategy, product lineup and Ford institutional knowledge
· Strategic orientation: Leverage each resource to maximize each event or product
· Customer focus: Understand the specific needs of each media outlet or reporter and internal stakeholders
· Process orientation: Focused on streamlining work flow and communication with vendors
· Key stakeholder/Media relations: ability to build and maintain excellent media/key stakeholder relations to advance overall team goals
· Team player: Strong teamwork skills, quick learner and good ability to execute events thoroughly with minimal supervision


QUALIFICATION

· Bachelor degree or above with emphasis on communications, Public Relations, Marketing
· 5-8 years media communications working experience in multi-national company or PR agency
· Strong knowledge on China media, good connection with key media in south and east zone. Auto industry knowledge is a bonus.
· Good speaking, listening and writing skills in both English and Mandarin
· Good communications skills

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。