北京招聘

Position Profile

A Senior Consultant serves as a primary day-to-day client contact. They provide support to multiple account teams, and manage the flow of work and information to account team. Senior Consultants must maintain a thorough understanding of client’s business and industry, and understand how to translate that knowledge into solid public relations counsel to different levels of client contacts. S/he will help to interpret and implement strategic plans for clients in conjunction with other team members. A Senior Consultant’s focus is on developing proficiency and the necessary skill set to become a successful PR practitioner.

Primary Responsibilities

Client
Serve as key day-to-day client contact
Develop client budgets
Plan and implement programmes; forecast and manage budgets, profitability and receivables for new and existing clients
Manage multiple projects for various clients from concept to completion on time and within budget
Meet with clients as a senior consultancy representative; make presentations to clients and run meetings with clients
Proactively generates new ideas and opportunities to ensure client program success
Provide client counsel on tactical matters, linked to strategic plans
Conduct and manage the flow of research necessary to analyze client issues
Develop client presentations

Media
Draft media relations materials
Qualify media inquires
Pitch clients’ top-tier and other media
Generate story ideas and topic angles
Sound understanding of industry issues that directly and indirectly affect the client
Design media strategy; identify media trends; place stories and arrange media interviews; conduct media training
Generate ideas for media outreach and pitch efforts
Develop deep knowledge of and participate in trade shows
Manage speaker’s bureau activities
Manage external vendors

Writing
Develop proposals, releases, customer profiles, bylined articles and other press materials
Proof and edit client related documents as needed
Supervise staff in the areas of writing and editing as necessary
Contribute to the development of strategic client plans

Team Participation
Show potential leadership skills and supervise junior staff members
Serve as a role model to other team members
Provide objective input at Account Review meetings
Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
Contribute to work plan of junior team members
Add to performance review reports
Train junior team members on public relations tactics
Serve on internal committees; conduct in-house training sessions.
Actively participate in agency development and assist with new business
Continually update manager on progress of activities
Talk intelligently about agency at internal and external meeting and industry functions

Administrative Support
Cross-reference, approve, and forward invoices to the Accounting Department
Supervise reports on monthly client billing process
Track/enter time with precision and on a day-to-day basis
Assist in account budgeting recommendations
Perform other administrative tasks as assigned

Qualification:

Bachelor’s Degree
A minimum 5 years related professional experience in Corporate/Technology/B2B communications and/or PR in MNC environment is required, some PR agency experience is essential
Solid understanding and analysis of industry/public policy and related issues, the inner workings of the government and the policy making process
Commitment and dedication to the agency’s success as well as individual career
Corporate Practice Group/Specialty Area Competencies
Strong Chinese media relations
o National/business media
o Chemical/petrochemical media
Strong Chinese language skills
o Ability to proof read Chinese copy, and edit for high quality
o Ability to write Chinese press materials
Enriched CSR experience is a plus
Bilingual
o Ability to converse in English
o Ability to write plans in English
Able to manage a team of interns/junior consultantsitch

About the Interpublic Group in China
 
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.

 To learn more visit www.interpublic.com.

 
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
 
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See www.futurebrand.com.
 
2. GolinHarris
 
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.

 See www.golinharris.com.
 
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As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.

 See www.jackmorton.com.
 
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Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.

See www.octagon.com
 
 
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.


Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See

   www.webershandwick.com
   www.webershandwick.asia
   www.webershandwick.cn



6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.

www.devriespr.com