北京招聘

Job Title: Digital Marketing Executive

Report to: Digital Marketing Manager, China

Main Responsiblity:

Follow and tracking brands digital marketing execution.

- Using technologies and research to enhance effectiveness of the websites and digital marketing
a)Web analytics
b)mOnline questionnaires
c)A/B testing
d)Online Media analytics

- Digital Marketing: Acquisition
a)Display advertising on the internet (Will be brand as well with different % depending on where we are in launch campaign
b)Traffic quality validated in accordance to advertising strategy - incl. setting relevant KPI for online.
c)Media buying in the digital space (online media)

- Social Media
a)Work with digital marketing manager to develop execution plan. In close co-operation with Brand Manager, support with relevant Product info, product pictures, link etc. for Social Media & PR (e-PR) use
b)Weibo/Wechat content management on daily basis
c)Data quality validated in accordance to Social media & PR(e-PR) strategy - incl. setting relevant KPI and tracking

- CRM: Retention
a)Collect & feed CRM on-line data in accordance to CRM strategy.
b)Data quality validated in accordance to CRM strategy - incl. setting relevant KPI and tracking

- External Agency Management
a)Manage agency relationships for Multi-Channel area of responsibilities, however in close co-operation with Marketing

Needed competencies:

- Knowledge in tracking system operation will be plus
- Good skill of written and spoken in both Chinese and English
- Experience of work with digital agencies/social media agency/tracking agency will be plus
- Sports lover in Fitness, and professional or serious amateur will be value added
- Be innovative, independent, with fashion and marketing sense
- Good communication, interpersonal skills and self-motivated
- Self-discipline

Education:

University degree or above, outdoor sports lover is preferred

Needed working experience:

More than 2 years relative working experience.

AMER SPORTS亚玛芬体育是世界***体育器材品牌管理集团公司，一直为专业运动员及业余运动爱好者提供全球最先进的体育科技产品。亚玛芬体育于1950年在芬兰创立，并于1977年在纳斯达克北欧市场NASDAQ OMX上市。