北京招聘

如有意向者请点击以下链接投递简历，谢谢

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=PIZFK026203F3VBQB79688NEJ&nPostingTargetID=91&step=DIRECT

Posterscope China博仕达是全球领先的户外传播代理商

中国博仕达的成立，整合了户外传播代理公司凯伦传媒以及其他安吉斯集团旗下的户外媒体业务。凭借分布在11个城市超过100位户外专业人才的优势，博仕达成为目前覆盖范围规模最大的户外传播代理公司之一。这样的规模和部署在今天的经济形势下，可以为有意拓展一、二线以外市场，运用户外媒体加强对消费者沟通的广告主，提供更契合本土且高效的沟通机会。

http://www.posterscope.com

Role Purpose
To identify and develop new future proof business models, revenue streams & working processes.

Identify and develop business opportunities with external partners and act as internal trainer for staff on market trends, new concepts and product etc.

Responsible for company long term business planning & strategy.

Key Accountabilities
FUTURE BUSINESS PLANNIG
?On direction of management maintain and develop long term and short term business plans from 1 to 5 years
?Identify opportunities to re-engineer business processes for improved efficiency or value across the whole business, and lead the structuring of appropriate technology-driven solutions.
?Collaborate with Global and regional Aegis/Posterscope offices on Global Partnerships and Technology Platforms and facilitate implementation in China.

STRATEGIC PLANNING
?Lead strategic planning on specific clients / pitches / campaigns working with internal planning team and agency planners;
?Create differentiated, innovative out-of-home communication solutions in response to select client briefs, whilst at the same time identifying brands across our client base that should be proactively targeted with particular products, ideas or initiatives.
?Provide to clients reasoned and informed opinions and advice regarding the processes, effectiveness, role and value of innovations-based platforms and communications plans.
?Devise and deliver solutions for our clients’ campaigns which allow them to maximise their earned media, and integrate their out-of-home plan with online / social media (O2O)
?Working with internal insight and analytics resources, be highly skilled in the use and understanding of CCS/OCS and other proprietary research studies.

IDENTIFICATION & DEVELOPMENT OF OPPORTUNITIES (NEW REVENUE STREAMS / NEW BUSINESS MODELS)
?Identify and lead the delivery of new internal and external products which offer Posterscope and our clients’ competitive advantage, specifically in the fields of digital out-of-home, mobile, new technologies, or new trading models (such as payment by results, cost per response etc).
?Explore and mine new supplier or agency relationships that offer opportunities to develop clients’ business in new, innovative ways. Companies that offer expertise in ‘non-media’ channels (such as retail, art, utility, content, data, public authorities) are of particular interest.
?Foster & lead collaboration between Posterscope and other companies within the Aegis portfolio (Wwwins Isobar, Isobar NowLab, Amnet, OMP etc)
?Create and deliver training to internal and external partners focused on new opportunities/products.

MARKETING
?Produce and distribute marketing materials from products / clients’ campaigns/research with a particular focus on communicating insights & results.
?Support the business corporate communication requirements as necessary and directed by management.

如有意向者请点击以下链接投递简历，谢谢
https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=PIZFK026203F3VBQB79688NEJ&nPostingTargetID=91&step=DIRECT

Personal Specification
DESIRABLE QUALITIES
?Must be bilingual (Mandarin, English)
?Should be highly skilled in the delivery of client presentations, and be confident in selling your ideas through logical reasoning and creative delivery of concepts (both written and spoken).
?Be strategic, creative, innovative and open-minded, with an appetite for understanding new technologies, and be generally technologically-savvy!
?Should be comfortable with media currencies (GRP etc) and their use in planning. Furthermore should be comfortable managing numbers and data.
?Work independently, relying on line managers for strategic, rather than functional, advice, and have the knowledge to make appropriate judgment calls.
?Have a wider interest in the media market as a whole, which will result in the commitment to do out of hours training, reading and studying etc.
?Be enthusiastic and passionate about what you do, and about the ideas you bring to the table.
?Be able to explain convergent issues and opportunities to our clients, and be able to influence them to integrate innovative solutions into their out-of-home media plans.
?Enjoy training and teaching others – after all you should be an early adopter and you will need to take others with you!

DESIRED EXPERIENCE
?Essential;
-Strategic / Communications Planning
oDigital Media experience
?Additional – nice to have but not essential for the role;
oResearch / Insight / Analystics
oTactical media planning (especially TV)
oAny OOH experience (secondary to the above)

如有意向者请点击以下链接投递简历，谢谢
https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=PIZFK026203F3VBQB79688NEJ&nPostingTargetID=91&step=DIRECT

安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。


凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。

- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品


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