北京招聘

GENERAL OVERVIEW:
Responsible for increasing library book sales through creating demand of the academic community by executing the marketing strategies effectively and implement measurable direct marketing and electronic marketing campaigns.
Reporting into the Marketing Director - Asia Pacific, they will work closely with the marketing colleagues in Singapore office, the sales and editorial team in the China offices to suggest optimization tactics based on identification of trends and gaps from data analysis. The Marketing Executive will also be responsible for creating materials and activities with a full marketing mix across a range of campaigns, on and off-line.

MAIN RESPONSIBILITIES:
- Attending and preparing for events and conferences;
- Working closely with the sales team to monitor sales and sales patterns;
- Plan and implement an integrated marketing strategy for the entire T&F portfolio;
- Working closely with the Singapore marketing team on the planning, developing and carrying out effective and engaging marketing campaigns;
- Reporting on campaign results, trends, and results of research or analysis.

DESRIED SKILLS & EXPERIENCE:
- Good written and spoken communication abilities in Chinese and English;
- Marketing experience gained in an academic publishing environment;
- Having networking abilities;
- Analytical approach with the ability to identify and anticipate trends;
- Ability to build and maintain good relationships with relevant third parties in line with the market area.

COMPANY DESCRIPTION:
Taylor & Francis Group is one of the world's leading publishers of academic journals and books. We are dedicated to the dissemination of scholarly information, drawing on expertise developed since first publishing learned journals in 1798. Taylor & Francis now publish over 1,700 scholarly journals in association with over 460 learned societies and scholarly institutions, and 3,600 new books each year, with a books backlist in excess of 50,000 specialist titles. We operate from a network of 20 global offices, including Philadelphia, Oxford, Melbourne, Stockholm, Beijing, New Delhi, Johannesburg and Singapore.

Our customers are researchers, students, academics and other professionals.

Taylor & Francis Group is an Informa business (www.informa.com). Informa plc is the global information provider for the academic, professional and commercial markets.

Taylor & Francis Group

Building on two centuries' experience, Taylor & Francis has grown rapidly over the last two decades to become a leading international academic publisher. With offices all around the world, the Taylor & Francis Group publishes more than 1,700 journals and around 3,200 new books each year, with a books backlist in excess of 30,000 specialist titles.
We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, continue their education and help contribute to the advancement of their chosen markets. Our customers are researchers, students, academics and increasingly professionals.